For the #FriendsForward Conference, we talked about using digital properties like your website and social accounts to make the most of your important mission and engage with awesome supporters.
3. Social Media at
the U.S. Fish and Wildlife Service
• Over 300 social media accounts
• Over 500,000 people in the national communities
• www.fws.gov/social
4. USFWS Social Media Breakdown
Each region has a regional page and multiple refuge, hatchery
and program accounts
5. Reasons We Engage Communities
Fire = Criticism
Earth = Relationships
Flood = Support
6. Important Questions
• Who are you trying to reach?
• Where do they currently interact online?
• How much capacity do you have and how will
you add value?
• What would “success” look like?
• When will you report back?
9. Ways to Find Your
Community
Search Keywords
• Organization’s Name
• Key individuals
• Branding mistakes
• Program references
Referring Traffic
• Google Analytics
• Facebook insights
11. Finding Your Audience
• Set-up Google Alerts for keywords
• Investigate Tagboard.com for hashtags
• Explore Trip Advisor, Yelp, Meetup etc.
• Encourage visitors
15. Keys to a Community
• Listen and observe
• Have fun
• Be relevant
• Be consistent
• Invest in relationships
• Ask questions
• Use images,
storytelling and
passion
16. Have Community Guidelines
• Be clear about
community
expectations
• Kill them with kindness
• Protect the people on
your page
17. Observe How
Content is
Consumed
• Flipboard - News
• Instagram - Images/video
• WhatsApp- Chatting
• Snapchat - Images/video
• Periscope – Live Broadcast
26. Where do you find legal inspiration?
• Creative Commons search
• Government and public domain photos
• Community driven – Make a request!
• Morguefile.com
• Stock photography
• Staff
• Photo Contests
• http://list.ly/list/703-free-stock-or-low-cost-
image-sites