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How to measure your return with social media

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How to measure your return with social media

  1. 1. Measuring Social Media Efforts<br />Danielle Brigida<br />Digital Marketing Manager<br />National Wildlife Federation<br />@starfocus or @nwf<br />
  2. 2. Things We Learned WhileMeasuring Return on Investment<br />We learned flexibility with social media and free tools<br />Remember your overall goals<br />Think of the community first <br />Don’t be afraid to experiment<br />Pay attention to trends and compare data<br />Look for message quality<br />
  3. 3. Tools Change all the Time<br />Poprl<br />Su.pr<br />
  4. 4. But You Can’t Ignore the Value They Bring<br />
  5. 5. Compare Traditional Metrics with Social Metrics<br />&<br />
  6. 6. Facebook on Google Analytics<br />
  7. 7. Monthly Top Content<br />
  8. 8. How People Interact With Your Content<br />
  9. 9.
  10. 10. We Track Content Sharing<br />
  11. 11. Addthis Analytics<br />
  12. 12.
  13. 13. Qualitative both/and Quantities<br />
  14. 14. And we remember “Return” Comes in Many Forms<br />
  15. 15. Investing Takes Time<br /><ul><li>Pick Your Goals
  16. 16. Measure Strategically
  17. 17. Manage Expectations</li>

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