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Professional Social Media

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Digital Communications workshop that talks about engaging professionally on social media and the web.

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Professional Social Media

  1. 1. Digital Communications Workshop By Danielle Brigida U.S. Fish and Wildlife Service
  2. 2. I’m a wildlife and technology geek
  3. 3. U.S. Fish and Wildlife Service • Over 340 Social Media Accounts • Profiles represent refuges, regions & programs • Over 700,000 people in the national communities
  4. 4. Social Media
  5. 5. It’s just a new way to do old business
  6. 6. What We’ll Cover • Where do you start? • Using multiple platforms • Listening to find community • Best practices around interactions • Implementing what we’ve learned at events
  7. 7. • Research and learning • Build relationships • Improve reputation • Increase awareness • Find a job • Increase efficiency • Fundraise • Advocate Start with what you want to accomplish
  8. 8. Image: Flickr / Iowa Red Bulls • Audience • Goal • Capacity/Time • Outreach plan • Long-term plan Thinking strategically…
  9. 9. 4 Elements of Social Strategy Listen Identify community needs Create Post content Measure Impact Evaluate efforts Engage Talk with the community
  10. 10. Important: Being Present
  11. 11. Being present helps people find you
  12. 12. For Social Presences • Short biography • Profile picture • Keywords • Link for more info
  13. 13. All the networks have differences
  14. 14. Social media used by scientists Collins K, Shiffman D, Rock J (2016) How Are Scientists Using Social Media in the Workplace?. PLOS ONE 11(10): e0162680. https://doi.org/10.1371/journal.pone.0162680 http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0162680
  15. 15. A website or blog can… Give way more context to your work
  16. 16. Creating a Website or Blog • Biography • Contact information • Research: publications & projects • Curriculum Vitae • Classes or speaking gigs • Resources, images, data etc. • Personality!
  17. 17. Tools to create a site… • Squarespace • Wordpress • Wix • Weebly • About.me
  18. 18. Give Yourself Time… To search for the right (legal!) image
  19. 19. Where do you find legal photos? • Your own photography! • Creative Commons search • Government and public domain photos • Community driven – make a request! • Morguefile.com • Stock photography
  20. 20. Cross promote your work on different platforms
  21. 21. Social journalism: Medium
  22. 22. Track your blog or site with analytics
  23. 23. Set up Analytics: Know Top Referrers
  24. 24. Community, Network, and Crowd You Community Network Crowd
  25. 25. Who is Your Desired Audience?
  26. 26. Finding a community online Search Keywords • Topic areas • Key individuals • Program references •
  27. 27. Search within the platforms
  28. 28. Searching Keywords • Search.Twitter.com • Tagboard • Hashtagify • Mentions.net • Google Scripts Tagboard.com searches hashtags
  29. 29. Tagboard Searches Hashtags #RaganMSFT @starfocus
  30. 30. Test Google Add-ons and Scripts
  31. 31. Keyword Research… Google Trends
  32. 32. Monitor Your Mentions & Keywords www.google.com/alerts
  33. 33. RSS Reader: Feedly
  34. 34. Search within Social Platforms
  35. 35. Follow key Hashtags
  36. 36. Reflection Make a list of key topic areas to monitor
  37. 37. Jim Maragos/U.S. Fish and Wildlife Service
  38. 38. Learn from Your Community • Use their interactions to inspire new content • Correct misinformation • Answer frequently asked questions • Find new ways to share stories
  39. 39. Don’t be afraid to be creative!
  40. 40. Ask for help (and offer it!)
  41. 41. Help interpret information
  42. 42. Explore niche online communities
  43. 43. Content Lifespan Social Blog Posts News Articles Features - Stories Evergreen Web Content Formal Informal Right Now 3 years from now
  44. 44. Weave together: Web, Mobile and Social
  45. 45. • Strong visuals – (short video, photo, GIF) • Information chunked with appropriate labels • More context is given and links to other resources • Mobile-friendly • Proper meta-data on your pages (so they share well) What Makes Good Content?
  46. 46. Blend Fun and Education Pokémon Go
  47. 47. Extend the Lifespan and Make it Digital
  48. 48. Add Value to Active Conversations
  49. 49. Share the strange and wonderful things about our work.
  50. 50. Learn from your best posts with Platform Data
  51. 51. Platform analytics can show audience https://analytics.twitter.com
  52. 52. Using Social Media at Your Next Conference or Event
  53. 53. Making the Most of Events Before: Do your research around attendees During: Engage with other attendees After: Maintain contacts and share resources
  54. 54. Before: Tip #1 - Learn the Hashtag Hint: Check the website or even search on social media
  55. 55. Before: Tip #2 - Find Out if There’s a Conference Group FACEBOOK AND LINKEDIN MAY HAVE A CONFERENCE GROUP
  56. 56. During: Tip #3 - Follow the Hashtag and Accounts that Use it
  57. 57. During: Tip #4 - Reach Out to Other Attendees
  58. 58. During: Tip #5 - Connect with People Working on Similar Issues
  59. 59. During: Tip #6 - Search Location on Instagram
  60. 60. During or After: Tip #7 – Follow Along Conferences You Can’t Attend
  61. 61. During: Tip #8 - Add Value and Have Fun!
  62. 62. Tip #9: Know When Not to Engage
  63. 63. After: Tip #10 - Follow-up with People Who Tweet Your Session
  64. 64. Danielle Brigida National Social Media Manager U.S. Fish and Wildlife Service @USFWS or @starfocus danielle_brigida@fws.gov Judy N, Flickr Thank You!

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