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Using humor and beauty to build community

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How U.S. Department of the Interior, U.S. Fish and Wildlife Service and the National Park Service work to build community with humor and beauty.

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Using humor and beauty to build community

  1. 1. Using humor and beauty to connect to your community Danielle Brigida, Department of the Interior @interior Holly Richards, U.S. Fish and Wildlife Service @usfws Matt Turner, National Park Service @natlparkservice
  2. 2. U.S. Department of the Interior ManageAmerica's vast natural and cultural resources
  3. 3. Goal of our social media Engage, educate and be a direct connection for people so they care about the value of what we’re doing with their tax dollars.
  4. 4. Interior on Social Media @USInterior - Instagram @Interior - Twitter USInterior - Facebook
  5. 5. inspires wanderlust sparks memories shares info about public lands
  6. 6. Audience focused
  7. 7. Our social media strategy: Listen (identify community needs) Create (post content) Engage (talk with community) Measure (evaluate efforts)
  8. 8. National Park Service • Share parks • Engage the audience • Educate and entertain The National Park Service preserves unimpaired the natural and cultural resources and values of the National Park System for the enjoyment, education, and inspiration of this and future generations.
  9. 9. Share Parks • Highlight the variety of parks and programs • Share important safety and resource information • Build a community of park advocates and supporters
  10. 10. Engage the Audience • Safety with a smile • Encourage audience participation • What's trending? Latch on to the world around us.
  11. 11. Educate and Entertain ("Edutainment") The intersection of nature, pop culture, and humor
  12. 12. U. S. Fish & Wildlife Service Working with others to conserve, protect, and enhance fish, wildlife, plants, and their habitats for the continuing benefit of the American people.
  13. 13. U. S. Fish & Wildlife Service • Wildlife. But Weird. • Space for Play. • Encouraging Delight.
  14. 14. Wrong Answers Only • Funny posts are without question our top performers. • Humor drives both shares and new follows. • Listen for trends that resonate and find ways to apply it to your brand.
  15. 15. Tag us and repost! • People love to see their content shared. • Build audience participation into your stories. • Find the aspects of your brand that people want to engage with build interactions around that.
  16. 16. See a need. Meet a need. • Find a need you are uniquely qualified to meet – and meet it. • You’ll build trust and a relationship with your audience based on individual brand identity.
  17. 17. Monitor and Curate Across Platforms Hashtags Keywords
  18. 18. Work Together: Fat Bear Week Listening lead to smarter content creation
  19. 19. Before You Post Double check your content with another human
  20. 20. After You Post ● Be ready to respond to comments ● Having a public comment policy helps with community management ● Enjoy and comment often! ● Report threatening comments to law enforcement
  21. 21. Gain Wisdom from Your Community Listening may lead to more questions Learn from the language used by yourtarget audiences Leave room to adjustbased on what you find throughmonitoring
  22. 22. Danielle Brigida Department of the Interior Holly Richards U.S. Fish & Wildlife Service Matt Turner National Park Service