1. Let’s Get LinkedIn
Danielle Quiñones-Ortega, M.A.
Student Programs Coordinator
Office of Student Life, UCSB
www.linkedin.com/daniellequinonesortega
2. Provide tips on how to use LinkedIn as your professional portfolio.
Describe how LinkedIn can benefit you as you build your personal
Goals
brand and digital reputation.
Provide concrete examples of methods to productively use
LinkedIn to positively market your personal brand.
3. LinkedIn’s mission is to connect the world’s professionals to make
About
LinkedIn
them more productive and successful.
When you join LinkedIn, you get access to people, jobs, news,
updates, and insights that help you be great at what you do.
In 2008, LinkedIn had approximately 32 million members. Last
year in 2013, that number has grown to over 277 million. Are you
one of them?
https://www.linkedin.com/about-us
4. Identity.
Network.
Knowledge.
Creating your personal brand (identity) and digital reputation.
Connecting with professionals in your area and across the world.
Learning from your network and developing a professional publishing
platform.
5. Creating your personal brand (identity) and digital
reputation.
Photo | Add a professional headshot (not cropped).
Headline | Stand out with a keyword-rich headline that
describes how you want to be known on LinkedIn.
Summary | Write a brief summary describing your
professional background and aspirations.
Identity
Experience | List all the jobs you’ve held along with brief
descriptions of each role.
Education | Add all the institutions you’ve attended.
Highlight honors, awards, and involvement.
Skills & Expertise | Add at least 5 key skills to your profile,
these will also serve as keywords.
Recommendations & Endorsements | Ask for
recommendations and endorsements from former
colleagues, managers, and classmates.
Vanity URL | Customize your profile URL and put your
website, resume, email signature, and business cards to
drive traffic to your LinkedIn profile.
6. Identity
Max out your profile.
Who are you and what are you all about?
This is the place for you to showcase your education, experience,
and accomplishments.
7. Connecting with professionals in your area and across the world.
Network
8. Learning from your network and developing a professional publishing
platform.
Companies
Knowledge
Groups
9. Professional Competency Areas for Student Affairs Practitioners,
2009 created by NASPA & ACPA.
Leadership
Personal Foundations
Competencies
Student Learning and Development
10. Provide tips on how to use LinkedIn as your professional portfolio.
Describe how LinkedIn can benefit you as you build your personal
Goals
brand and digital reputation.
Provide concrete examples of methods to productively use
LinkedIn to positively market your personal brand.
This presentation is meant to serve as a beginners guide to understanding how to build your personal brand and digital reputation using LinkedIn as your professional portfolio. I am a Gaucho through and through. I graduated from UCSB with a degree in Chicana/o Studies, education & applied psychology in 2011. Immediately following graduation I attended San Diego State University to attain my Masters degree in Postsecondary Educational Leadership with a specialization in Student Affairs. Now, I am a new professional at UCSB and began my position early September. I am a huge LinkedIn fan and nerd.
By the time you leave today, I hope to cover the following with you. In this one session, I do not expect anyone to become an expert. Building your personal brand and your digital reputation is on-going.
LinkedIn is an amazing tool meant to showcase your work and serve as a professional portfolio. I have used LinkedIn to explore and build the following three things. Identity, network, knowledge.
Your identity on LinkedIn begins with some of these basic sections.
But I would like to challenge you to max out your profile. Add links or attach files to projects, websites, everything!
Grow your network by searching your email contacts and adding people you may know. I recommend always sending a personal message.
Companies | Learn about a company’s products and services, latest news, employees, job opportunities, and more. See how you’re connected to each company through your 1st, 2nd and 3rd degree connections. See statistics on employees, including where they worked before and after that company. Follow companies you’re interested in to get updates from them on your LinkedIn homepage.Groups | Join Groups relevant to your professional interests: alumni groups, industry groups, geographic groups, and more. Use groups to make connections, and job listings, establish thought leadership, and keep your pulse on hot industry issues. Groups promote discussion smaller networks. Measure contribution level.