2. History of streaming
2000
MLB teams invest
$120 million to
create MLBAM
2003
MLBAM begins
streaming MLB
games to 100,00
subscribers
2005
SlingBox enters
market
2007
Netflix & Hulu
begin streaming
2010
HBO Go
In 2015, 55% of TV was consumed via streaming vs 45% live TV
3. MLBAM Value
$1 billion, Projected 2016 revenue
($1m per team/year)
$800 million, MLBAM 2014 revenue
$5 billion, MLBAM value
$120 million, Investment made by MLB teams over 4 years for shared equity stake
4. MLBAM Streaming Growth
400,000 hours
Live games streamed by
MLBAM in 2015
Live games streamed by
MLBAM in 2009
18,000 hours
vs
60% Increase 2015-2014
Opening Day streams
65million
2015 live streams &
on-demand videos
6. MLBAM Competitors
MLBtv
Sports media
rights holders
BAM
Tech
Streaming
services
Anvato &
Akamai
Fox Spots streaming
infrastructure
SlingTV
Watch live TV
anywhere
ESPN & NBA
NBA streams its own
games on LeaguePass.
2014 ESPN partnered
with NBA for OTT
NBC Sports
Streams Olympics,
NHL playoffs, NBA
RSN games
7. RSNs & MLBAM in-market streaming
August 2015, Fox Sports & MLBAM agree to in-market streaming
Fox Sports RSNs must pay additional 4% increase on rights fees & require
users to authenticate cable subscription to watch streamed games
MLBAM will takeover streaming Fox Sports infrastructure. NBC refuses
to give up streaming services for in-market RSN games.
8. MLBAM & NHL partnership
$100 million
MLBAM pays NHL for
streaming rights to NHL games
NHL’s equity stake in BAM
Tech per terms of
agreement
7-10% equity
6 years
Agreement MLBAM will
handle NHL digital content
$200 million
Value of deal per year
August 2015, MLBAM announced digital media rights deal with the NHL
9. Outside Streaming Platforms
54 years old
Avg age of MLB fan
71%SnapChat users
between 18-34
• 2015 SnapChat MLBAM partnership
exchanged no money but was first weekly
brand story
• Partnership extended to multi-year deal.
Ad sales sold through Viacom
• Partnership with Time Inc. to create next-
gen ESPN platform with 2-minute sports
video analysis
10. MLBAM Future Investments
Current ESPN media
rights deal expiring in
2017
$1B /10-years
Spent watching Netflix
per month
10 billion hours
Rights fee Yahoo! paid
to stream Bills and
Jaguars games
$20 million
Original ContentCollege Rights NFL Rights