Hulk Hogan is the greatest wrestler that has ever lived. He taught us more about being great designers than we might realize.

7. SIX HULKAMANIA DESIGN
DEMANDMENTS TO LIVE BY

8. Hulk Hogan was the
greatest wrestler
of all time.

9. “Wrestler”

10. “Designer”

11. “Design” doesn’t tell
the whole story

12. HULKAMANIA DESIGN DEMANDMENT #1

13. HULKAMANIA DESIGN DEMANDMENT #1
One at a time.

14. Randy “Macho Man” Savage • Paul Orndorff •
Big Bossman • Big John Studd • One Man
Gange • Ric Flair • Earthquake • Sgt. Slaughter
• Mr. Perfect • Iron Sheik • Don Muraco • Ted
“Million Dollar Man” DiBiase • King Kong
Bundy • Andre the Giant • Dr. D David Schultz •
Harley Race • Roddy Piper • Brutus Beefcake •
Jesse “The Body” Ventura • Greg “The Hammer”
Valentine • Hercules • Killer Khan • Terry
Funk • Adrian Adonis • Nikolai Volkoff • Bob
Orton Jr • Dino Bravo • Bad News Brown •
Masked Superstar • Butch Reed • Rick Rude •
Haku • Jake “The Snake” Roberts • Warlord •
Undertaker • Ultimate Warrior • Boris Zhukov

16. Randy “Macho Man” Savage • Paul Orndorff •
Big Bossman • Big John Studd • One Man
Gange • Ric Flair • Earthquake • Sgt. Slaughter
• Mr. Perfect • Iron Sheik • Don Muraco • Ted
“Million Dollar Man” DiBiase • King Kong
Bundy • Andre the Giant • Dr. D David Schultz •
Harley Race • Roddy Piper • Brutus Beefcake •
Jesse “The Body” Ventura • Greg “The Hammer”
Valentine • Hercules • Killer Khan • Terry
Funk • Adrian Adonis • Nikolai Volkoff • Bob
Orton Jr • Dino Bravo • Bad News Brown •
Masked Superstar • Butch Reed • Rick Rude •
Haku • Jake “The Snake” Roberts • Warlord •
Undertaker • Ultimate Warrior • Boris Zhukov

22. “ Related ”

23. Relevance

27. PRO TIP
Design a fake CMS.

30. ABY

31. After the Battle of Yavin

32. Spoiler
alert!

38. Humans > Algorithms

39. Client = partner

40. Clients are not an extension
of your team.
Clients are your team.

41. HULKAMANIA DESIGN DEMANDMENT #2

42. HULKAMANIA DESIGN DEMANDMENT #2
Giants are made.

43. 7’4”
520 lbs.

46. 1983

47. 520 lbs.
475 lbs.

53. Big sites need smarter work,
not more work.

55. No matter how big the giant,
you can always body slam it.

56. You might break your back
in the process…

57. …but no pain, no gain,
amirite?

58. How many phrases can I put
over this image before
it gets awkward?

59. Five?

60. Six?

61. Seven?

62. Yeah, probably seven.

63. HULKAMANIA DESIGN DEMANDMENT #3

64. HULKAMANIA DESIGN DEMANDMENT #3
Experiment.

66. The client-facing deliverable
isn’t always the most
important thing to make.

67. http://dmall.me/A0t8Zj

74. HULKAMANIA DESIGN DEMANDMENT #4

75. HULKAMANIA DESIGN DEMANDMENT #4
Encourage
“ The Adjacent Possible. ”

76. http://dmall.me/emgIez

77. “
The strange and beautiful truth about the adjacent
possible is that its boundaries grow as you explore
them. Each new combination opens up the possibility of other
new combinations. Think of it as a house that magically expands
with each door you open. You begin in a room with four doors,
each leading to a new room that you haven't visited yet. Once you
open one of those doors and stroll into that room, three new
doors appear, each leading to a brand-new room that you
couldn't have reached from your original starting point. Keep
opening new doors and eventually you'll have built a palace.
STEVEN JOHNSON, THE GENIUS OF THE TINKERER

78. Kutiman

79. http://thru-you.com/

81. The Most Awesomest
Thing Ever

82. MostAwesomestThingEver.com

84. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

85. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

86. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

87. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

88. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

89. 1 Teleportation
2 Cleavage
3 The Internet
4 Life
5 Pizza

90. “ Creativity is just connecting things.
When you ask a creative person how they did something, they may feel a
little guilty because they didn’t really do it; they just saw something. It
seemed obvious to them after awhile. That’s because they were able to
connect experiences they’ve had and synthesize new things. And the
reason they were able to do that was that they’ve had more experiences
or have thought more about their experiences than other people have.

91. “
Unfortunately, that’s too rare a commodity. A lot of people in
our industry haven’t had very diverse experiences. They don’t
have enough dots to connect, and they end up with very linear solutions,
without a broad perspective on the problem. The broader one’s
understanding of the human experience, the better designs we will have.
STEVE JOBS, THE NEXT INSANELY GREAT THING
Wired Magazine

92. HULKAMANIA DESIGN DEMANDMENT #5

93. HULKAMANIA DESIGN DEMANDMENT #5
Turn heel.

94. HULKAMANIA DESIGN DEMANDMENT #5
Practice empathy.

95. DanielMall.com

99. Kevin
Cornell
bearskinrug.co.uk

120. HULKAMANIA DESIGN DEMANDMENT #6

121. HULKAMANIA DESIGN DEMANDMENT #6
Enjoy yourself.