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Höher, schneller, weiter, live    Haben	  die	  klassischen	  Medien	  in	  der	  Sportberichtersta4ung	  ausgedient?     ...
Die Probleme der klassischenMedienDaniel Rehn   #smchh +++ Social Media in der Sportkommunikation   2
Abhängigkeit gegenüber Werbetreibenden              h4p://www.thefunnyblog.org/wp-­‐content/uploads/2012/08/funny-­‐nasa-­...
Aus Wenig Klicks machen müssend                                                                      h4ps://twi4er.com/swi...
Athleten + Vereine werden selbst zu MedienDaniel Rehn   #smchh +++ Social Media in der Sportkommunikation   5
Das Spiel hat sich verändert ...                                   h4p://mashable.com/2012/04/19/social-­‐media-­‐olympics...
Das Spiel hat sich verändert ...                     Peking	  2008	                            versus	                  Lo...
Social Media sind immer dabei – z.B. Twitter    4.064	  Super	  Bowl	  2011	  (06.02.11)	      6.303	  Champions	  Leagu...
London 2012 – Socialympics    +80k:	  Gold	  über	  200m	  für	  Usain	  Bolt	      +74k:	  Usain	  Bolt	  triumphiert	 ...
Aber das ist noch nichtalles ...Daniel Rehn   #smchh +++ Social Media in der Sportkommunikation   10
Facebook first: Manuel Neuer wechselt              h4p://drehn.tumblr.com/post/8772549815/nach-­‐wie-­‐vor-­‐der-­‐mediens...
Gleichstellung von Onlinern und Presse    h4ps://twi4er.com/warriors/statuses/218525807709134848?tw_i=218525807709134848&t...
Farewell, Didier! – Direkt an die Fans                                                                   h4p://youtu.be/jM...
Twitter first: Von 40 Mio. zu 140                                           h4ps://twi4er.com/FCBayern/status/240831157862...
Eine Millionen-Liga komplett in Bildern                                                            h4p://mlb.mlb.com/insta...
Es bleibt die Frage:Schaffen die Medien denSprung?Daniel Rehn    #smchh +++ Social Media in der Sportkommunikation   16
Und solltet ihr noch Fragen haben …                                                          danielrehn.wordpress.com	    ...
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#smchh: Höher, schneller, weiter, live

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Mein Vortrag beim Social Media Club Hamburg vom 30. August 2012. Unter dem Titel "Höher, schneller, weiter, live" stellte ich die Frage, ob klassische Medien in der Sportberichterstattung ausgedient haben.

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#smchh: Höher, schneller, weiter, live

  1. 1. Höher, schneller, weiter, live Haben  die  klassischen  Medien  in  der  Sportberichtersta4ung  ausgedient? Referent: Daniel Rehn Datum: 30. August 2012Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 1
  2. 2. Die Probleme der klassischenMedienDaniel Rehn #smchh +++ Social Media in der Sportkommunikation 2
  3. 3. Abhängigkeit gegenüber Werbetreibenden h4p://www.thefunnyblog.org/wp-­‐content/uploads/2012/08/funny-­‐nasa-­‐vs-­‐nbc-­‐london-­‐olympic-­‐vs-­‐mars-­‐curiosity.jpg  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 3
  4. 4. Aus Wenig Klicks machen müssend h4ps://twi4er.com/swish41/status/239770400119214080   h4p://www.spiegel.de/sport/sonst/dirk-­‐nowitzki-­‐dallas-­‐mavericks-­‐basketball-­‐usain-­‐bolt-­‐formel-­‐1-­‐a-­‐852354.html  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 4
  5. 5. Athleten + Vereine werden selbst zu MedienDaniel Rehn #smchh +++ Social Media in der Sportkommunikation 5
  6. 6. Das Spiel hat sich verändert ... h4p://mashable.com/2012/04/19/social-­‐media-­‐olympics-­‐infographic/  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 6
  7. 7. Das Spiel hat sich verändert ... Peking  2008   versus   London  2012   1.5  Mrd.   Internet   2,3  Mrd.   100  Mio.   Facebook   900  Mio.   300.000  Tweets/Tag   Twi4er   400  Mio.  Tweets/Tag   10  Std./min   YouTube   72  Std./min   2008  gab  es  weder  Pinterest,  noch  Foursquare,  noch  Google+   MySpace  ist  nicht  mehr  relevant   Twi4er  wird  (außerhalb  Deutschlands)  medial  verstanden   Mobile  Web  ist  Standard  geworden   Alles  wird  schneller,  vernetzter  und  besser  –  und  die  Medien  schliefen   h4p://thesparkreport.com/internet-­‐markeLng/infographic-­‐social-­‐media-­‐change-­‐from-­‐the-­‐2008-­‐olympics-­‐to-­‐2012  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 7
  8. 8. Social Media sind immer dabei – z.B. Twitter  4.064  Super  Bowl  2011  (06.02.11)    6.303  Champions  League-­‐Finale  (28.05.11)    7,166  Brasilien  scheidet  bei  der  Copa  aus  (17.07.11)      7,196  Japan  gewinnt  die  Frauen-­‐Fußball-­‐WM  (17.07.11)    9.420  QB  Tim  Tebow  macht  die  Playoffs  perfekt  (08.01.12)    12.233  Super  Bowl  2012  (06.02.12)    15.358  EM-­‐Finale  2012  zwischen  SPA  und  ITA  (01.07.12)   Tweets  per  Second   h4p://blog.twi4er.com  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 8
  9. 9. London 2012 – Socialympics  +80k:  Gold  über  200m  für  Usain  Bolt    +74k:  Usain  Bolt  triumphiert  über  100m    +57k:  Andy  Murray  holt  Gold  im  Herren-­‐Einzel    +52k:  Jamaika  gewinnt  4x100m-­‐Gold    +41k:  Team  USA  schlägt  Spanien  im  Basketball-­‐Finale    Insgesamt  +150  Mio.  Tweets  während  London  2012   Tweets  per  Minute   h4p://blog.twi4er.com  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 9
  10. 10. Aber das ist noch nichtalles ...Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 10
  11. 11. Facebook first: Manuel Neuer wechselt h4p://drehn.tumblr.com/post/8772549815/nach-­‐wie-­‐vor-­‐der-­‐medienscoop-­‐schlechthin-­‐manuel  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 11
  12. 12. Gleichstellung von Onlinern und Presse h4ps://twi4er.com/warriors/statuses/218525807709134848?tw_i=218525807709134848&tw_e=details&tw_p=tweetembed  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 12
  13. 13. Farewell, Didier! – Direkt an die Fans h4p://youtu.be/jMr0KcklxEI  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 13
  14. 14. Twitter first: Von 40 Mio. zu 140 h4ps://twi4er.com/FCBayern/status/240831157862809600  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 14
  15. 15. Eine Millionen-Liga komplett in Bildern h4p://mlb.mlb.com/instagram/index.jsp  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 15
  16. 16. Es bleibt die Frage:Schaffen die Medien denSprung?Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 16
  17. 17. Und solltet ihr noch Fragen haben … danielrehn.wordpress.com   twi4er.com/danielrehn   facebook.com/daniel.rehn   foursquare.com/danielrehn   slideshare.net/danielrehn   xing.com/profile/daniel_rehn   de.linkedin.com/danielrehn   youtube.com/danielrehnpr   pinterest.com/danielrehn   plus.google.com/113389335471907629458   drehn.tumblr.com  mail  danielrehn@gmx.net  mobile  0  17  5  40  37  483   danielrehn_   danielrehn_   …  meldet  euch  jederzeit.  Daniel Rehn #smchh +++ Social Media in der Sportkommunikation 17

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