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Brazilian
Creativity
     Style
Brazilian
Creativity
     Style
Conrado Schlochauer
       conrado@labssj.com.br
         LAB SSJ – Brazil
Why
are you here
     today?
               Who
               am I?
my
 goal Help you to
develop and/or deliver a

creativity training program
why
       creativity            ?
Social NetworkGeneration Y
   The world is flat
 Technology, technology, technology...
        Inovation now!!!
creativity
    as a
language
creativity creativity
    as a    and
language inovation
facts ?
    some

on creativity development
rate?
How do you



        yourself
facts
about learning creativity
 Creative and non creative persons
 Is it possible to develop creativity?
 The myth of inspiration
knowledge
amabile
HBS
                   C
      motivation       skills
Brazilian
Creativity
     Style

multicult           flex          impro
 multiculturality   flexibility   improvisation
multicult          flex          impro
             multiculturality   flexibility   improvisation




   Brazil


Creativity


 Training
Programs
Multiculturality   and   Brazil
N




dad    mom


  me
definitions
      Culture n.
    The behaviors and beliefs
   characteristic of a particular
   social, ethnic, or age group.



mi·cro·cul·ture n.
 The distinctive culture of a small
  group of people within a limit
Cultural Borders
and Mental Barrier
The relationship between
living abroad and creativity
Journal of Personality and Social Psychology

The task is to figure out,
using only the objects
on the table, how to
attach the candle to the
wall so that the candle
burns properly and does
not drip wax on the
table or the floor.
“
The more time
individuals had
spent living abroad
(but not traveling
abroad), the more
likely they were to
solve the Duncker




               “
candle problem.
How to use
multiculturality
in creativivity training programs
  Participants      Offer of different
 form different   views/ force different
  places/areas        perspectives


                      Role play
                       Movies
                     Case studies
                   Changing “shoes”
25
de março
  street
pinacoteca
museum
b
flexi ility
         of
  A long history
                   being
                   flexibl



                           e
one
Myth of the



right
 answer
“
Acceptance of the
weirdness
                    “
?
How can you make people
more flexible
in a creativity training program
idea
generating
  tools
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

Describe it in simple sentences
Random
stimulus
Choose a problem/opportunity, write it
down and forget it for a while
Choose a “thing” (noun, tangible)

Describe it in simple sentences

“Solve” the problem with the formula:
 If   sentence      than     problem
www.mycoted.com
Improvisation
  p
“
Necessity
is the mother of
invention

               “
    Plato, in Republic
Improvisation
feijoada
good outcome
with
fewer resources
build on
other people’s ideas
brainstorming
        rules
Combine and improve ideas
        Focus on quantity
   Welcome unusual ideas
        Withhold criticism
improvisation in the
              creativity
              training
              program
improvisation



        X
yes, and...   no, but...
Multiculturality
               brings
                    knowledge
amabile
HBS

      Improvisation
                      C      skills
        brings               brings
       motivation           flexibility
Obrigado!   conrado@labssj.com.br

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Brazilian Creativity Style