LO2

1. LO2

2. Summary of ideas
• My two magazines genres will both be rock and indie based. This would be
like Kerrang and Q as these both have a rock and indie style to them. The
dimensions of my magazine will be 8x11. The colours of my magazine will
be suited to the age rage which will be from 20 to 30 these colours might
include red, black, white and blue as these are more popular colours in this
age range and as the genres rock and indie are more male based the
colours will have to adapted to this, as I will need it to attract the most
amount of viewers. The house styles will be simply structured to look like
most popular magazines at the moment as it will attract more people.
• The price of my magazines will be 3.75 as this is close to all other
magazines like Q and Kerrang this means that is will not be to expensive for
buyers.

3. Mind Map magazine 1
Ideas for
magazines
Colour
Scheme
Masthead
Target
audience
Frequency
Types
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and news on artists
new music, will be more expensive
Mid shots for
double page
spread
Medium
close ups
for Front
Cover
Famous artists-
Will attract more readers
if they know the artists
18-25 (Hartley’s
Seven Subjectivities)
I have selected these
colours to attract
attention to viewers.
The articles and
style will be adapted
to suited to the
audience that I have
chosen for example
18 year olds will be
able to ‘identify’
(Katz) with informal
language on the
magazine.
In the masthead and
next to each page
number at the
bottom of the page
they will both have
the company's logo
there so the reader
will know the
company producing
the magazine
I will sure that the masthead will have
the slogan in it to make sure that they
reader will have something to
remember making them come back to
buy a new issue when it comes out.
Riff
Colour ideas:
-Black and
white
Strap lines
Inspiring music

4. Ideas for
magazines
Colour
Scheme
Masthead
Target
audience
Frequency
Types
Images
Brand
Identity
Mid shots for
double page
spread
Medium
close ups
for Front
Cover
Famous artists-
Will attract more readers
if they know the artists
Weekly circulation-
more detailed
articles less stories,
cheaper
16-22 (Hartley’s
Seven Subjectivities)
I have selected these
colours to attract
attention to viewers.
The articles and
style will be adapted
to suited to the
audience that I have
chosen for example
18 year olds will be
able to ‘identify’
(Katz) with informal
language on the
magazine.
In the masthead and
next to each page
number at the
bottom of the page
they will both have
the company's logo
there so the reader
will know the
company producing
the magazine
I will sure that the masthead will have
the slogan in it to make sure that they
reader will have something to
remember making them come back to
buy a new issue when it comes out.
Noise gate
Colour ideas:
-Grey and red
Strap lines
Music is life
Mind Map magazine 2

5. Ideas for
magazines
Colour
Scheme
Masthead
Target
audience
Frequency
Brand
Identity
Types
Images
Mid shots for
double page
spread
Medium
close ups
for Front
Cover
Famous artists-
Will attract more readers
if they know the artists
25- 35 (Hartley’s
Seven Subjectivities)
I have selected these
colours to attract
attention to viewers.
The articles and
style will be adapted
to suited to the
audience that I have
chosen for example
18 year olds will be
able to ‘identify’
(Katz) with informal
language on the
magazine.
In the masthead and
next to each page
number at the
bottom of the page
they will both have
the company's logo
there so the reader
will know the
company producing
the magazine
I will sure that the masthead will have
the slogan in it to make sure that they
reader will have something to
remember making them come back to
buy a new issue when it comes out.
Colour ideas:
Read and
white
Strap lines
Tune in as one
Yearly
I think that this will
keep things interesting
as people will never
know what they
magazine will produce
each year.
Magazine Name: Tune
Mind Map magazine 3

6. Two chosen magazines
I have have gone with magazines 1 and 2.
I have chosen these because I didn’t think that that my third one was up to
as good of a standard this is because I think that the name “Tune” is too
simple and common I don’t think that it will bring more readers in. Also I put
the target audience as 25-35 and I will find it harder to do a magazine where
the age range is not close to my own age and the other two where similar in
ages and started at lower age.
I also think that on my other two magazine, the colours will stand out more
and be more likely to attract wider group of people to come and by my
magazine.
Finally magazine 3 says that it will release an issue once every year and I
don’t think that this is a good idea as it will not make as big of a profit and
when publishing if it goes wrong the whole company would fall apart.

7. Mood Board for magazine 1

8. Mood Board for magazine 2

9. Mood Board Conclusion
• The reason for creating a mood board is to give me inspiration for my magazine. For example by
looking at different magazines it will help me to know what is popular when it comes to creating
my own magazine.
• Also it allows my experiment with different colour ideas to see what I will like. However I will have
to look into the colours that I have to see if the target age range that I have chosen will like these
colours
• Finally the use of the musical instruments is to give me ideas about what I will use for my
masthead and also to give me ideas for names of my magazines.

10. House styles
Colour scheme
The colours on this magazine (riff) will be navy, black and white this will mean that the
magazine will be dark. This will link with the genre of the magazine is it is rock and indie
based and this types of music will tend to be dark and the white will make it more pleasing
to the audience.
Font style
The font style of my cover lines will be Brush Script Std this is because this style of writing
is curly and rustic this will suit the rock theme that goes with my magazine. Also when it is
big it will draw readers as the writing is different from most other fonts.
Social media
Riff will be in synergy with media because then it will be able to become more well know
and then it should lead to more readers and consumers, as well as publicity.

11. House styles
Colour scheme
The colours on this magazine (Noise Gate) will be red, black and white. This will link with
the genre of the magazine is it is rock and indie based and this types of music will tend to
be dark and the white will make it more pleasing to the audience. Also the colours are
gender neutral and this will mean the the magazine will open up to all genders.
Font style
The font style of my cover lines will be Bradley Hand Bold this is because this style of
writing is curly and smart this will make it easy to read and people will find this writing
appealing to look at and want by the magazine.
Social media
Riff will be in synergy with media because then it will be able to become more well know
and then it should lead to more readers and consumers, as well as publicity.

12. Font Style
The reason I have chosen riff as one of my magazine titles is as it will relate to music. The
word riff is defined as a short repeated phrase in popular music. This will tend to be the beat
of the song that gets caught in your head. This will make the viewer want to buy my magazine
because it will remind them of a song that they liked that got stuck in their head.
I have chosen noise gate as my other title is because it will make the au audience wonder
what and where the name noise gate. The word noise is a machine when playing on any
type of guitar it will change the sound of the guitar.
Source: http://dafont.com

13. Final font choice
I have chosen these as my final headers because I think that my target audience will be
mostly attracted to these. Also the both have the right style, as they suite the style of
music that I have chosen to base the magazine. Further more these names have been
inspired by different music terminology this is so viewers will know straight away what
the magazine is going to be about.

14. Hand drawn Drafts Front page (Riff)

15. Hand drawn Drafts DPS (Riff)

16. Hand drawn Drafts Front page (Noise Gate)

17. Hand drawn Draft DPS (Noise Gate)

18. Hand Drawn Drafts Conclusion
• The reason that I have done the hand drawn drafts is so that I can look into further detail in too what my
magazines are going to look like these might not be the finale ones but they will give me a stronger idea of
what people will like and what they will wan to buy. Both of my hand draw drafts are inspired by Q magazine
and Karrang this is because both these magazines are very popular and this means that I should take some
ideas that they have used to make sure that my magazine will be up to the same standard as these high
flying magazines.
Riff Noise Gate

19. Image
Graphic Layout (Noise Gate)
Masthead
Strapline
Cover
stories
Image
Main
Barcode
Sub-
image
Masthead
Strapline
Cover stories
Main
Barcode
Headline
Headline

20. DPS (Noise Gate)
Main Image
Head line
Text
Caption Quote
Text
Main Image
Head line
Text
Caption
Quote
Text

21. Graphic Layout (Riff)
Masthead
Strapline
Cover
stories
Image
Main
image
Barcode
Headline
Strapline
Cover stories
Images
Masthead
Main
Barcode
Headline
Images
Main

22. DPS (RIFF)
Main Image
Head line
Text
Caption Quote
Text
Main Image
Head line
Text
Caption Quote
Text

23. Graphic Layout Conclusion
• The reason that I have made a graphic layout of my magazines is to make sure that
they will look presentable to viewers, because if they are not people will not want
to buy the issue. Furthermore it will give me a visual tick lick so when I am designing
the magazines I will know that I have include everything in the cove page.
• Finally it allows me to get suggestions from people to see what they would like to
change on everyday magazines, and to make sure that I do not make the Same
error.
Noise Gate
Riff

24. Production Process
• Date of Publication-
Setting up a date for publication is the is the first thing that is needed to do. All this is, is the date at which you will
publish your magazine to the public. Once this date has been decided every one can get stared with different jobs.
• Managing the Schedule-
This is an important step that need to be done properly. In order to produce your magazine successfully, you will have
to have a successful schedule. If this goes wrong know one will know when they have to have their jobs done by and
the date of publication will not be met.
• Editorial and budgetary decision
This step is where an editing team put together and discuss the stories that will be covered in the next issue of the
magazine. After this is decided how much money they will put into each story that they are casting.
• Content Acquisition
This is where the company will decide where each bit of content will go this may be font page back page. Also they will
chose weather or not to drop or to keep all the articles to go in the magazine
• Sub Editing
This will be where the back ground images and main images and style of writing will be chosen and read to be put into
the magazine.
• Page Layout
This is one of the finally stages and will bring together all the ideas and desertions that people have make to make it
look like the finally product.
• Proofreading
This is step in in place to make sure there are no spelling mistakes and that all the colours and writing make it easy to
read.
• File Emailed to the Printer
This email will go to the printer to be finally printed and so people will be able to go and buy these copies in stores
• Distribution
All the magazines will go off into different trucks and vans to go to the stores where thy can be brought and so the
company can make money for all the work that they have put into this magazine.

25. Proposal

26. Proposal

27. Source: https://www.ipso.co.uk/about-ipso/

28. Editors Code and practice
Children - Children must not be approached or photographed at school without permission of the authorities of the school. If under 16, children must not be interviewed/photographed on issues
involving their own or another child’s welfare unless their parent/guardian agrees.
Children in sex cases – under no circumstances should the press identify children under 16 who are victims or witnesses in cases involving sex offences. In any press report involving a sexual
offence against a child, the child must not be identified, the adult is able to be identified. The word "incest" cannot be used where a child victim might be identified.
Hospitals – a journalist must identify themselves while also getting permission from an executive before entering any non-public areas of hospitals (or similar institutions to pursue enquiries).
Reporting crime - Unless genuinely relevant to the story, relatives/friends of people being convicted/accused of crime should not be identified without their consent. Unless a child's name is
published, the editor should avoid identifying anyone under the age of 16 unless there is consent from the parent/guardian.
Clandestine devices and subterfuge – the press must not publish or obtain information from secret cameras, listening devices or intercepting phone calls, emails texts etc. without consent.
Victims of sexual assault – there must be no information or material published that could lead to the identification of a victim.
Discrimination – details of someone's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must not be mentioned unless genuinely relevant to the
story. The press must avoid prejudicial or pejorative reference to someone’s, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability.
Financial journalism - Journalists must not use for their own profit financial information they receive in advance of its general publication, and they should not pass information onto others. They
must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or
financial editor. They must not buy or sell any shares or securities which they have written recently or intend to write later on.
Confidential sources - Journalists have a moral obligation to protect confidential sources of information.
Witness payments in criminal trials – there should be no payment/offer to a witness or anyone considered to be a witness. If there is a payment/offer made to someone who later then gives
evidence, it must be disclosed to the prosecution and defence. The witness must also be advised of this.
Payment to criminals – there should be no payment/offers for stories, pictures or information, which look to exploit a crime or to glorify crime generally. Payment must not be made directly to
the criminal, via agents to convicted/confessed criminals or to the criminals associates, this includes family, friends and colleagues.
The public interest – The public interest includes, but is not confined to: Detecting or exposing crime, or the threat of crime, or serious impropriety.
• Protecting public health or safety.
• Protecting the public from being misled by an action or statement of an individual or organisation.
• Disclosing a person or organisation’s failure or likely failure to comply with any obligation to which they are subject.
• Disclosing a miscarriage of justice.
• Raising or contributing to a matter of public debate, including serious cases of impropriety, unethical conduct or incompetence concerning the public.
• Disclosing concealment, or likely concealment, of any of the above.

29. Royalties
• Royalties is when a magazine has included content which is
copyrighted and if someone else includes this information
then they have pay the original magazine.
• The NLA are a newspaper licensing company which sell
copying licenses to newspapers and now magazine content.
Therefore, NLA ensures that each publisher get their
royalties. Q magazine and other magazine owned by Bauer
Media are subscribe to the NLA. This means that any
magazine that is owned by Bauer Media can use information
that they has been put in magazine that Bauer also owns, as
long as the magazine and Bauer confirm that it is allowed.
• However if a magazine wants information from another
magazine that is not owned by the same company but is
signed up with NLA they can take the information but they
will have to contact the magazine before hand.
• For my magazine I will make sure to sign it up with NLA so this
way I can be protected against other company's trying to take
my content.

30. Regulatory Issues
IP/Watermark
Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by
the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed
work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use
your information and ideas. The best way to protect your IP is to acquire a patent. However, this can
take several years to get and costs over £5000.
Magazines such as Q will not have water marks because it will make the magazine look bad so instead
they will write the copy wright information on the inside of the front cover.
Source: https://www.ipso.co.uk/about-ipso/
I will not use watermarking in my magazine because it will not make the
magazine look good however in some of my images I will put a small bit of
information saying that the images are under a law that they can not be
copied if they are being used to make money.

31. Regulatory issues
Advertising Standards Authority:
• Advertisers can choose to self and co-regulate on a
voluntarily and paid for bases
• Their purpose and strategy is to ensure every UK advert is a
responsible one.
• Complaints can be made direct to ASA who publish their
findings to ensure a rigorous process is in place.
Source: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Committees of Advertising practice
offer advice and guidance as well as a
formal complaints procedure for people
to carry out.
An example of this is
KFC advert received
755 complaints in 2017
making it the most
complained about
advert that year.
To conclude I will try to make sure in my magazine that I will offend the least amount of
people and if there are any complaints I will make that I am covered against them. This
way my magazine can not have a bad reputation and people will like the magazine
because of this.

32. Legal and Ethical Issues/Copyright
• Copyright ©- is when there is a legal right which lasts for a certain amount of years
so you can’t print, publish, perform, film, or record literary, artistic or musical
material that already exists.
• The copy write law changed in 1998 allowing writers and photographers to have
their on rights for photocopying in a paper form.
• About ABC:
ABC delivers certification the dater in the content with in the magazine meets industry
standers. It verifies all the dater in a magazine to make sure it is correct at the time of
print. It also protects any advertisers using the magazine. “members of ABC = nothing
in the magazine may be reproduced in whole or in part without the written
permission of the publishers”
Content that usually has copyright can be referred to as Intellectual Property (IP) and
this is protected by the law. IP can be divided into two categories; Industrial Property
and Copyright. As well as IP on printed work, you can get a digital watermark which
protects any copyrighted content from any magazine online and in any digital format.
It is important to have this because it means people will have to pay you to use your
information and ideas. The best way to protect your IP is to acquire a patent. However,
this can take several years to get and costs is over £5000.
In my magazine I will make sure to protect it against anyone that might try to copy my
pictures or content. I will use most of the methods however I will not use methods that
affect the look of my magazine such as watermarking as it will make that magazine look
cheap and it will affect the over all presentation of the magazine.

33. Equipment and cost
Equipment Cost
Office space £249 Per mouth
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x15)
£18,735
Adobe Creative Cloud All Apps (x15) 1,137.75 per mouth
HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3 £11,099.97
6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand Set (x2) £119.98
Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream (x3) £115.83
HP 300XL Original Ink Cartridge CC644EE 3 Colours
HP 300XL Original Ink Cartridge CC641EE Black
£38.39
BIC Cristal Original Ballpoint Pens Black 50 Box (x2) £19.59
Essentials Mesh Office Chair(x15) £672
TOTAL COST £32,816.31

34. Staff Salary
Publisher £35,290
Editors (x4) £26,000 (£104,000
total)
Journalists (Internal or
External) (x4)
£14,000 (£56,000
total)
Writers (Internal or
External) (x4)
£16,000 (£64,000
total)
Photographers (x3) £20,528 (£61,584
total)
Marketing (x2) £14,000 (£28,000
total)
Advertising (x2) £14,000 (£28,000
total)
Designers (Graphics)
(x2)
£29,000 (£58,000
total)
Finances (x2) £18,000 (£36,000
total)
Human Resources (x2) £15,000 (£30,000
total)
Total £500.874
Staff and Cost

35. Print Cost
• https://print24.com/uk/product/magazines/
The screen shot above shows me how much it will cost to print my magazine this is an
important step as I can know work out how many magazine I will need to sell before I
make a profit.

36. Advertising Revenue
I will have some advisements this will be a good way
of making money and for other music based
companies to expand. Another way that
advertisements help my magazine will be that the
company that we advertising might help to promote
my magazine as well and this will be even more
likely to draw in more readers.
In my magazine there is one
DPS for adverts and one full
page so I will make £14,515
this is good because it
means that this money can
go to the workers and it can
completely fund the printing
cost.