1.
LO5

2.
Whiteness statement

3.
Evidence of pitch
This shows you me doing my pitch in front of my class mates and all the
different slides that I wanted them to see. When I was planning and designing.

4.
Survey
From this I can tell that my pitch
went well and that I presented
all my slides in the correct way so
that the audience can
understand what I am trying to
do with my frstival.

5.
This question gave me all the information
that I needed to improve my pitch.
The first point and my third point both made
it clear that I needed to be more confident
when presenting my pitch. This is so people
will. Be more interested and so that my
festival will get the sponsored that it needs to
be big. One also said that I needed to go into
more detail with my posters so this way
people can really see why I put this style
together for my festival and what thought
really went into my posters.
Finally the last point says on here that I need
to understand what I am talking about more
so this goes with me going into more detail
with the work and really start to understand
the reasoning for everything.

6.
Production
Plan
Week Starts: Monday 29th April
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Visual
advertisements
ideas
Visual
advertisement
ideas
Design
advertisement
Design
advertisement
Design
advertisement
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
30th April 30th April 6th May 6th May 6th May
Week Starts:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Design
advertisement
Create
advertisement
Create
advertisement
Create
advertisement
Distribute poster
with half the
acts on it
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
6th May 9th May 9th May 9th May 13th May
Week Starts:
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Distribute poster Let the word of
the festival get
about
Release the rest
of the poster with
all the acts on it
Release the rest
of the poster with
all the acts on it
Let people start
buying tickets for
the festival
Weekend Off
Complete by: Complete by: Complete by: Complete by: Complete by:
13th May

7.
Proposal
I have made this so I can
have a plan of what I need
and want from creating m
poster and all. They styles
and signals that I will people
on so that people can get an
idea of what the festival is
about.

8.
Location Recce
Before I take any of the photos for
my poster I need to complete a
location recce this will show me
what hazards may come up and
how I will avoid them to stay safe. It
will also protect anyone that I might
be going with to take these photos.
Location
Time
Date
Why
I will be taking my photos on
the beach in the evening of
summer in Cornwall this is so I
can get photos of a clear sun
set on the beach.
Picture
Shot type
Equipment
Why
The shot type will be wide
long shot this is so I can
capture the full experience of
the beach so people will really
want to come. For this I will
need a camera that takes high
quality photos and a wide
lends
Permission needed
Contact needed?
I do not need to contact
anyone before I use these
images because the area that I
have taken the photos of is
public land and the is no one
in the picture.
Potential Hazards As I will be taking these
photos on the beach so I will
need to time it right so that
the tide on the beach does
not come in when I am tiring
to take them

9.
Campaign message
I want people to be able to have fun and to fully express them selves when at this
festival. The point of it being in a really nice location is that that people will be able
to be a home when at the festival and to feel safe, but should still feel free to let off
steam and really enjoy all the amazing music that they festival has put together for
every one no matter what they are in to.
I have been sponsored by tileyard studios which is a big recording studios complex
which has helped me to get a lot of the more famous people to come and perform.
I have been sponsored by coca cola and mc Donald's which are both in the food
industry so if I make sure that when I am advertising my festival I will need to
mention then just like the other brands.
Finally Toyota are putting in money so that the name of their brand can get out
more to younger people as my target audience is between 18 – 35 but they also
want mentions and to be on any advertisement that are going to be published.

10.
Photoshoot plan

11.
Poster design step by step.
First I put in the back
ground for the poster
which I had taken
before. I did not have
to cut it in any way I
just made sure that it
was in the correct
position.
Then from here I
started to but in the
header of the poster
which would have
the date of the
festival and the name
of it.
Then I put the names of all the artists that
will be coming to the festival. The I had to
change the text of each of the artists so
that the style would go with the header of
poster.
Once the names were
done I had to put in
sponsors for the festival
these had to be photo-
shopped using the magic
wand tool so there was
not any white back
ground on the images.

12.
Poster designs

13.
Improvements
I started by improving my
budget summery by adding the
the price tables that I needed

14.
I added in to my target audience the
media theorist this is so I can really
understand what types of people will be
coming to the festival and how my
festival welcomes them.

15.
Risk assessment
Photography Risk assessment
Because of the location of my images I needed to complete a location recce. This is because there is
a small chance that I might injure myself when I am take these photos this might be the sea or it
could be someone running past. People could also complain about my photo as it will be published
a lot so I need to make sure that I am protected.
Area Risk Assessment
Before I take the photo I need to check the area is safe as it could change from where I have been
there before. This might be because of the weather.
Software Risk Assessment
When editing the photos I need to make sure that when resizing the images that I do not make then
pixilated. To make sure that I do not do this I will take the image in 4k and I will hold shift when
resizing the image on photoshop.

16.
Budget Summary
To advertise my festival in a magazine it will cost me £115 for
one full page advert. I will need to advertise this over around 6
mouths before the festival this will cost me £690. This will be
good money spent, as lot of people are going to see this
magazine. I was also need to pay for lots of equipment such as
the publishers they will need to be payed. So these types of
extra payments will have to be take into consideration Staff Salary
Publisher £35,290
Photographer £20,528
Marketing (x2) £14,000 (£28,000
total)
Advertising (x1) £14,000
Designers £29,000
Finances (x2) £18,000 (£36,000
total)
Human Resources (x2) £15,000 (£30,000
total)
Total £192,818
Equipment Cost
Office space £249 Per mouth
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x4)
£1,249(£4,996)
Adobe Creative Cloud All Apps (x15) £303.40 per
mouth
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x1) £3,699.99
BIC Cristal Original Ballpoint Pens Black 50 Box (x2) £9.75
Essentials Mesh Office Chair(x4 £179.20

17.
Copyright
Copyright is a legal law that stops people from copying other peoples
work. This could include print based products or online products. In
1980 it changed so that the creator can write their own laws to suite
their own product. This means that they then have there ownership
right so that if people try to use their image or product to make money
or they can be sued.

18.
Risk assessment and safe working practice
Photography Risk assessment
Because of the location of my images I needed to complete a location recce. This is because there is a small chance that I
might injure myself when I am take these photos this might be the sea or it could be someone running past. People could
also complain about my photo as it will be published a lot so I need to make sure that I am protected.
Area Risk Assessment
Before I take the photo I need to check the area is safe as it could change from where I have been there before. This might be
because of the weather and it might make uneven ground which will be dangerous to film and take photos on. Also people
might not want to be the photos so I will need to make sure that people are okay with them being in the picture as I will be a
photo od of the beach and I can not clear a beach of the people on it.
So when taking the photos always check that the ground that I will be standing on when taking the pictures.
Software Risk Assessment
Resizing the image
When I resize the image I will need to make sure that I do not make the image picelated so what I will do is when I resize it I
will keep it in the same shape that the image was taken in and I will take the photo with a high quality camera.