A visual resume of Danny Debi for online market research

1. Visual Resume of
Danny Debi

3. Advised clients on
questionnaire design
ranging from simple to
complex questionnaires
• Multiple routings
• Multiple target groups
• Quota's based on several
variables
• Various loops
• Conjoints
• Dynamic elements
• Interactive elements
• Multiple languages
• Various multimedia
• Various randomizations
• Straight forward routing
• No or minimal media
• One target group
• Quota's based on few variables

4. Increased efficiency
through workflow
automation in SPSS
with the use of syntax
and scripts.

5. As a market researcher the
main goal in my opinion is
to create INSIGHTS that
lead to ACTION.
PHILIPS
I trained the Global Market Intelligence team
of Philips on how to use Visual Storytelling
to create insights so that the Management
Team of Philips can make better decisions.

6. As Operations Manager for Europe I set up a
R&D team for survey programming to
create innovative programming solutions to
generate new business.
The R&D team made Gamification
possible. By building a survey in the
form of a quiz we managed to attract a
new client who spend 80k on their first
project and more than 300k in their first
year!

7. Build and managed the first router
(iScreen) within SSI together with a
colleague which increased sampling
capacity with more than 1 million active
respondents in Europe.
DYNAMIX
Part of the global team that build the Dynamix
platform. As a process and system expert my
role was that of consultant ensuring the new
system would work intuitive for end users.

8. Started as a Project manager I was part of the team that helped
Bloomerce grow from one office in Rotterdam to multiple offices
across Europe and Asia.

9. Given training across Europe and India
to market research professionals on
market research, project
management, client service, data
processing and survey programming.

10. “He showed passion, interest and
an enormous amount of creativity. ”
Kees de Jong, CEO SSI

11. +316 2878 0321
danny@skolpopia.nl
linkedin.com/in/dannydebi
twitter.com/skolpopia