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REALTOR Client Retargeting

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Have you considered using Social Media to reach your existing customers or those who visit your website? We all belong to Facebook, LinkedIn and Twitter... Why not leverage that network to your benefit! We'll show you simple techniques to create your lists, which you can use to build a bigger audience.

Publicado en: Sector inmobiliario
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REALTOR Client Retargeting

  1. 1. Retargeting Your Sphere: Staying Connected To Your Clients! Danny Fredericks, REALTOR® “A REALTOR® for the generations.”
  2. 2. Retarge'ng Use Social Media to reach your exis'ng clients. Leverage Facebook and Twi?er!
  3. 3. Marke'ng Channels LinkedIn Email Contacts Website Visitors Contacts Custom Audiences ($) Retarge'ng ($) Segmented Emails Organic Social
  4. 4. LinkedIn My Network Connec'ons SeMngs Export
  5. 5. Email Contacts Select Export
  6. 6. Add Tracking Get Code Webmaster Report Website
  7. 7. FB Ads Manager Upload List Name Launch Custom Audiences
  8. 8. Examples
  9. 9. Examples
  10. 10. Emails Providers Beginner Advanced
  11. 11. Lead Source Segments Email Social Website Database
  12. 12. Lists Create Segment Email Mailchimp
  13. 13. Likes •  Visibility – SEO – Website •  Boost – Fan/Friends – Email Audience Organic Social
  14. 14. •  Visibility – SEO – Trending Topics – Follow Clients Organic Social
  15. 15. Average Daily Time Spent per Day with Facebook - US Adults Source: eMarketer, April 2016 Future of 0:10 0:12 0:14 0:16 0:17 0:17 0:10 0:12 0:14 0:16 0:17 0:17 0:00 0:07 0:14 0:21 0:28 0:36 2013 2014 2015 2016* 2017* 2018* Desktop/Laptop Mobile
  16. 16. Future of Social Media 24% 34% 48% 52% 56% 62% 67% 73% 78% 2008 2009 2010 2011 2012 2013 2014 2015 2016 Percentage of US with a social network profile. Source: Sta'sta (273476)
  17. 17. THANK YOU Slides Available: h?p://www.slideshare.net/dannyfredericks

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