Twitter is a powerful medium that allows businesses to disappoint customers, alienate influencers and convince others to never become followers. It presents an ideal platform to create puzzling social media contests or #hashtagsthatbreakworldrecordsforlengthandconfusion. This presentation by Marketing Land founding editor Danny Sullivan covers ways that businesses can tap into Twitter and enjoy an excess of fail. #EndSarcasm. In seriousness, the presentation covers both failures and ways to avoid them and achieve success on Twitter.
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HOW TO FAIL AT TWITTER
Observations From A
Twitter Enthusiast &
Semi-“Twitter Famous” Person
Danny Sullivan
Founding Editor, Marketing Land
8. TWITTER FAMOUS: People & brands
reach out because my of followers
INFLUENCER: People & brands reach
out because of my job
My Many Lives On Twitter
9. REGULAR USER: People & brands
reach out to me as regular Twitter user…
And I reach out because I just enjoy
Twitter as a regular person
My Many Lives On Twitter
84. Celebrities are the same as other users
of twitter. They don't like the 'teaspoon dipped
into the Mississippi River' aspect of twitter: that
they're always missing so much of their feed.
And it's the same for them when it comes to
retweeting: if you want something retweeted, than
post something retweetable! And of course what
they like is the reach, immediacy and brevity of
the platform.”
-- Rob Gregory, CRO of WhoSay
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86.
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@dannysullivan
Listen to your followers, don’t blindly respond
Deliver on what you promise on Twitter
Appropriately reach-out & with value
#140Takeaways
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@dannysullivan
#More
7 Ways To Fail At Twitter
http://marketingland.com/7-ways-to-fail-at-twitter-141809
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