1. Comment on the following aspects in relation to PURPOSES and BENIFITS for
artist/band and target audience
Provide an Provide any research evidence you can find that supports explanations
explanation of benefits for artist, record label and audience
in relation to
benefits
(promotion,
extension of
income &
outlets,
synergy
opportunitie
s and
strategies
used by
producers to
benefit label
and artist)
Promotiona The artist (Ed Ed Sheeran merchandise:
l Sheeran)
promotes
through a
number of
media
products to
gain a larger
target
audience and
increase his
publicity.The
media
products he
uses to
promote
themselves
are , social
networking
sites,
magazines,
an official
website and
merchandise.
This helps
increase his
target
audience and

2. promote
himself
helping him
sell his music
etc. This can
also be done
to promote
the artist
more to the
female side
of his
audience
who see him
as a "crush"
figure.
Extension of The artist use
income social
networking
sites
(facebook,
twitter) to let
his target
audience
know what
the he is
currently up
to and to
provide
infomation
about his
tour and
song releases
etc.The artist
also uses his
own official
website to
reach his
fanbase.
Extension of The artist (Ed http://www.facebook.com/EdSheeranMusic
outlets Sheeran)
gains alotof http://edsheeran.com/
publicity and
income from https://twitter.com/edsheeran
linking his
videos on
youtube to
his social
networking

3. site such as
twitter or
facebook.
The public
may view one
of his videos
and go on the
link to one of
his
networking
pages. From
their they can
find out all
the
nessersary
infomation
about him
which could
lead them
into
becoming
part of his
audience,
which may
increase his
income etc.
The number
of views
show that
the youtube
videos help
to increase
his target
audience.
Synergy The artist http://www.youtube.com/artist/Ed_Sheeran?feature=watch_video_titl
uses synergy e
in a number
of different
ways. e.g For
example, the
band uses
YouTube to
help promote
himselves
and to
advertise his
music. By
promoting

4. himself in
this way he
gains a larger
public
audience and
more
publicity.
Producers producers
strategies would use
youtube as a
main
strategie for
the artist as
his audience
increases due
to people
watching his
videos and
following the
links to his
network
pages. This
inturn
increases his
income,
publicity
among other
things.