4. “
We have this belief that
kids are just addicted to
social network sites. If
anything, they’re addicted
to their friends.
”
Danah Boyd
http://danah.org/
5.
6.
7. How to Make People Collaborate
Motivation Opportunity
to to Collaboration
Collaborate Collaborate
8. How to Make People Collaborate
Motivation Opportunity
to to Collaboration
Collaborate Collaborate
9. How to Make People Collaborate
$$$
Motivation Opportunity
to to Collaboration
Collaborate Collaborate
10. Success Factors
● Solve a Problem
● Get the Boundaries right
●
Get the Technology right
●
Provide Leadership
12. Solve a Problem
● Who is the target market?
● What problem do they have?
13. Solve a Problem
● What is the user's task?
● What is stopping them achieve it?
14. Solve a Problem
Who needs to interact with
whom, in what way and why?
15.
16.
17. 18
16
14
12
10
Posts
8
6
4
2
0
Kerry Viv Val Sally Andrew Sean
Kelly Adrian John Jean James Sue Jane
18. Collaboration Tasks
● Keep track of conversations
● Closely follow conversations
●
Contribute to conversations
19. Technical Creative
Community Community
of Practice of Practice
Green
Project
Team
Red
Project
Team
20. eCampus Philip
Office
Roberta Jonelle
Ann Graeme Mary-Louise
Dan Alice Michael
eCampus Richard
Team
21. Solve a Problem
Who needs to interact with
whom, in what way and why?
22. Boundaries
● Membership of this online group is open
to…
23. Boundaries
Public Private Secret
anyone can request or invitation
join invitation only
home home home
messages messages messages
& files & files & files
24. Boundaries
● Governance: who has the Off-Switch?
25.
26. Technology
● EDMS
● Blogging
●
Forums
●
Social Network
●
Microblogging
●
IM
27. Technology
More Structure
EDMS
Higher Barrier
●
● Blogging
●
Forums
●
Social Network
●
Microblogging
●
IM
28. Technology: criteria
● Share & store messages and files
● Low cost to deploy
●
Easy to adopt
●
Platform independent
29. Technology: criteria
● Share & store messages and files
● Low cost to deploy
●
Easy to adopt
●
Platform independent
●
Supports many-to-many communication