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5.netsentiment dante

  1. 1. The contents reflect the authors views. The Managing Authority is not liable for any use that may be made of the information contained thereinThis project is co-financed by the ERDF and made possible by theINTERREG IVC programmeListening platform to the users’ needs
  2. 2. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeAreas of expertise Tourism and Cultural Heritage• Culture and Tourism are getting more and moreinterconnected to technology• Technology provides many ideas to innovatethose areas, through different experimentations• The crucial point is “listening to the users’ needs”in order to find out whether new technologicalsolutions bring along an added value to thebusiness2
  3. 3. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeAreas of expertise Tourism and Cultural Heritage• Internet can help us because it provides newsources of data, informal data, like blog, forum,social network, etc …• Such sources of information can be collectedand analyzed on a regular basis, setting up a socalled “Listening Platform”• From such platform we can get useful tips todevelop a new service or to improve existingservices3
  4. 4. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeScheme4Tourist officesContactCenterTouristic WebsiteOn lineservicesListeningPlatformTechnical surveysProfilerDirect surveysIndirect surveysContact Center statisticsFeedback for new servicesLog analysisInternet sourcesSocial networkCitizen- Companies
  5. 5. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeHoly Shroud Exhibition (23 April – 10 May 2010)5
  6. 6. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeHoly Shroud ExhibitionInternet Committee Call Centerprenotazioni prenotati prenotazioni prenotati prenotazioni prenotati prenotazioni prenotati250.736 1.799.385 212.579 1.534.021 1.056 44.729 37.101 220.63584,78% 0,42% 14,80%6
  7. 7. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeHoly Shroud Exhibition7
  8. 8. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeHoly Shroud Exhibition8
  9. 9. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeWhat kind of sources can we listen to?• information on touristic flows• weblogs• e-mails sent Tourist offices• conversations about touristic and cultural issueson blogs, forums, newspapers web sites9
  10. 10. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTips through email analysis10
  11. 11. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeSentiment analysis11The new world of social network
  12. 12. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeForum, blog, Q&A website12
  13. 13. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTwitter, Web sites for women, newspaper websites13
  14. 14. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeWhen did people talk about the Holy Shroud?14
  15. 15. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeWhen did people talk about the Holy Shroud?15
  16. 16. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeConversation Topics16
  17. 17. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTorino Smart City17
  18. 18. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTorino Smart City - Net sentiment18
  19. 19. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTorino Smart City - Net sentiment19
  20. 20. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeTorino Smart City - Net sentiment20
  21. 21. This project is co-financed by the ERDF and madepossible by the INTERREG IVC programmeThanks for your attentionandrea.muraca@csi.it21

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