LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestras Condiciones de uso y nuestra Política de privacidad para más información.
LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, así como para ofrecer publicidad relevante. Si continúas navegando por ese sitio web, aceptas el uso de cookies. Consulta nuestra Política de privacidad y nuestras Condiciones de uso para más información.
Programme issues Help Tourism professionals to buy computer equipments that will allow them to be more competitive (booking management softwares, ticket sales solutions, wifi access, mobility tools,…) Develop Tourism stakeholders web presence Give coherence to the Internet action plans of the local stakeholders to facilitate the exchange of information between them.
Programme reminders Objectives of the Programme : Help tourism professionals to better develop ICT use based on 3 axes : Offer new services to the clients Develop your promotion and find new clients Improve your organizations management
Programme The target : Hotel restauration tourism professionals. Theme Parks, leisure activities(bike renters, karting, quad, canoë,…) are considered as tourism. Perimeter of the programme : Phase 1 : Allier and Lozère : June 2006 – June 2009 Phase 2 : Duplication in other territories of the Massif Central : 2009 – 2012 Action plan : Information/Awareness campaign Implementation support
Partners and funders of the programme State , Region Auvergne,Departements: Chambers of Commerceand Industry : Local authorities :
Detailed presentation of the actions from 2006 - 2009
Detailed presentation of the ProgrammePart 1 – Inform and increase awareness : Organisation of information sessions, specific conferences about E- Tourism in the territory : About 40 meetings in Allier and Lozère (Departments) Creation of an « E-tourism » resource center in l’Atelier in Vichy (document resources, softwares, materials, …) Creation of an online resouce center Creation of practical guides for Tourism professionals Organisation of E-tourism fairs in Vichy and Mende Organisation of a visit for 40 tourism providers from Allier during the Instantanet fair in Paris
Detailed presentation of the Programme Part 2 – Implementation support : Free and individual pre-diagnostics – 40 assisted company projects Setting up of call for proposals awarding the most innovative companies projects Projects selected will benefit from a financial support of 80% of the eligible expenditures for investment expenditures, and a limited total amount of 2000€ per project Setting up of an ICT use watchdog Individual and /or collective trainings : modules to constitute according to the needs collected during the first year Wifi access setting up
Key success factors of the programme A real coordination work because the different stakeholders. Skills and services and methodology linked to ICTs Free services offered Objectivity of the answers given Geographical proximity of the participants supported
Appel à projets Tourisma’TICIt awards the most innovative ICT projectswith prizes from 500€ to 2000€ (action entirelyfinanced by the Allier General Council)A maximum of 40 projects are going to be supportedTarget : All the tourism providers of Allier (public and private) Eligibility standards : Technological innovation Relevance according to the territorys attractivity and economic development
Allier and Lozère Wireless programmeNowadays, a wifi connection is : More and more desred by hotels, campings customers... A loss leader, a customer-winning and gratification product An additional offer to stay ahead of the competition Allier wireless setting up : Local network of high speed hotspots in which all Allier tourism professional can have an access with a wireless access point in order to have a high speed connection for its clients. First equipment : an hotel of Vichy www.lozere-wireless.com and www.allier-wireless.com
An E-tourism WatchdogThe aim of this tool is to : Measure the impact od ICTs for tourism providers and local authorities but also to have an additional lightning thanks to the analysis of the data collected. Provide information for the reflection and local strategies of ICT development. Provide the results achieved to the participants.Indicators may be of several orders : Quality of the customer relationship Moral et satisfaction of the actors Audience of the actors from Allier Visibility et reputation of the participants Equipment rate
Quizz E-tourismThis quizz enables tourism professionals (hotel owner, lodging renter,manager of a holiday village or a Tourism center, leisure activity provider ingeneral) to : Self-assess regard to e-tourism Know better the basic concepts about 4 key subjects of e-tourism : Management Referencing Internet New E-tourism services