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Abpco conference-2011-social-media-workshop-kursha-woodgate

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Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing Director Mexia Communications No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Why listen to me? • Communications career spanning 18 years, established Mexia in Jan ’06 • Experience in journalism, agency PR, in-house marketing, event management • Regular speaker on social media and articles published • UK and overseas No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Client experience No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Workshop Structure • Changing rules of customer engagement • What is social media? • How can social media help with events? – Tools: Twitter, LinkedIn, Facebook, YouTube – Tips: great sources of information, specialist packages – Experiences to share • Thoughts to take away No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Changing rules of customer engagement Erik Qualman - @equalman Socialnomics The social media revolution… No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Changing rules of engagement No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
What is social media? No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
What is social media? • Online community • Sharing information • Opinion • Networking • Recommending • Reviewing • Helping No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Social media channels • Blogging – Wordpress, Eblogger, Twitter • Professional – LinkedIn, Viadeo, Ecademy • Multimedia – YouTube, Flickr • Personal – Facebook, Myspace • Location based - Foursquare, FB places • Special tools – Eventbrite, Plancast, Event-master.com, Ning, moreconference.com No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
How can social media be used? • Brand building • Customer/delegate insight • Community engagement • Customer service • Advocacy and loyalty • Feedback • Website traffic No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Which channels to use? • Answer important questions first: • Who are you trying to reach? • Can you identify these groups on that channel? • What are your goals? • What is your timescale? • What is the etiquette on that channel? No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Main tools - overview Channel Pros Cons Twitter Fast response Need to build following Great viral nature Short tweet – need to link for more Can post links and drive traffic information Google loves Twitter! Broadcast to everyone LinkedIn Very well respected Much stricter on spam Main professional tool Groups can be closed Inmail high open rate Takes time to build interest Very qualified network Facebook Highest penetration of all channels Kept for personal use >500 million active users Can irritate if posts too frequent Great viral nature Better for consumer brands Good search properties & multimedia Watch out for spam posts links YouTube Easy to communicate messages Invest time and money in production 2nd largest search engine! Can embed and link with other tools Great for search engines Wordpress FREE and easy to set up Another thing to do! Extends your space to write Need to monitor for comments Supports SEO offsite with backlinks No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Tips for events: Twitter • To help boost delegate numbers: – Build a following well in advance of the event – Create either profile (@event) or hashtag (#event) – Engage Inform and Retweet #EIR – Leverage existing relevant # (eg #eventprofs) – Encourage followers to RT – Tweet links to relevant blog posts, sign up forms online No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
• To engage the audience: – Q&A using conference hashtag – Publish etiquette guidelines for tweets – Third party monitoring tweets and feedback to moderator – Engage audience outside of the event No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
• To encourage dialogue and networking: – Ask delegates to register their @profile and create a #hashtag for them to use for the event – Sign up Twitter advocates to tweet during the event – Register a Twub to record appropriate tweets – Display conference tweets during the event No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Listing your event on social media • LinkedIn – events tool, can RSVP, post to groups and ‘share’ posts with your network • Facebook – create an event on your page, can show RSVPs • Blog – post event on your blog and share on other social media No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
Useful social media info sites • www.Engage365.com • www.mashable.com • www.socialmediab2b.com • www.jeffhurtblog.com • www.icon-presentations.com/blog/ No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
đào tạo seo => daotaoseo.edu.vn khóa học internet marketing => http://daotaoseo.edu.vn/Khoa- hoc/Khoa-hoc-Internet-Marketing.aspx khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc- SEO.aspx khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa- hoc-Lap-trinh-Android.aspx khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc- wordpress.aspx No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011

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Abpco conference-2011-social-media-workshop-kursha-woodgate

  • 1. Social Media for Events ABPCO Annual Conference 2011 Kursha Woodgate Managing Director Mexia Communications No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 2. Why listen to me? • Communications career spanning 18 years, established Mexia in Jan ’06 • Experience in journalism, agency PR, in-house marketing, event management • Regular speaker on social media and articles published • UK and overseas No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 3. Client experience No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 4. Workshop Structure • Changing rules of customer engagement • What is social media? • How can social media help with events? – Tools: Twitter, LinkedIn, Facebook, YouTube – Tips: great sources of information, specialist packages – Experiences to share • Thoughts to take away No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 5. Changing rules of customer engagement Erik Qualman - @equalman Socialnomics The social media revolution… No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 6. Changing rules of engagement No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 7. No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 8. No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 9. What is social media? No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 10. What is social media? • Online community • Sharing information • Opinion • Networking • Recommending • Reviewing • Helping No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 11. Social media channels • Blogging – Wordpress, Eblogger, Twitter • Professional – LinkedIn, Viadeo, Ecademy • Multimedia – YouTube, Flickr • Personal – Facebook, Myspace • Location based - Foursquare, FB places • Special tools – Eventbrite, Plancast, Event-master.com, Ning, moreconference.com No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 12. How can social media be used? • Brand building • Customer/delegate insight • Community engagement • Customer service • Advocacy and loyalty • Feedback • Website traffic No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 13. Which channels to use? • Answer important questions first: • Who are you trying to reach? • Can you identify these groups on that channel? • What are your goals? • What is your timescale? • What is the etiquette on that channel? No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 14. Main tools - overview Channel Pros Cons Twitter Fast response Need to build following Great viral nature Short tweet – need to link for more Can post links and drive traffic information Google loves Twitter! Broadcast to everyone LinkedIn Very well respected Much stricter on spam Main professional tool Groups can be closed Inmail high open rate Takes time to build interest Very qualified network Facebook Highest penetration of all channels Kept for personal use >500 million active users Can irritate if posts too frequent Great viral nature Better for consumer brands Good search properties & multimedia Watch out for spam posts links YouTube Easy to communicate messages Invest time and money in production 2nd largest search engine! Can embed and link with other tools Great for search engines Wordpress FREE and easy to set up Another thing to do! Extends your space to write Need to monitor for comments Supports SEO offsite with backlinks No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 15. Tips for events: Twitter • To help boost delegate numbers: – Build a following well in advance of the event – Create either profile (@event) or hashtag (#event) – Engage Inform and Retweet #EIR – Leverage existing relevant # (eg #eventprofs) – Encourage followers to RT – Tweet links to relevant blog posts, sign up forms online No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 16. • To engage the audience: – Q&A using conference hashtag – Publish etiquette guidelines for tweets – Third party monitoring tweets and feedback to moderator – Engage audience outside of the event No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 17. • To encourage dialogue and networking: – Ask delegates to register their @profile and create a #hashtag for them to use for the event – Sign up Twitter advocates to tweet during the event – Register a Twub to record appropriate tweets – Display conference tweets during the event No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 18. Listing your event on social media • LinkedIn – events tool, can RSVP, post to groups and ‘share’ posts with your network • Facebook – create an event on your page, can show RSVPs • Blog – post event on your blog and share on other social media No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 19. Useful social media info sites • www.Engage365.com • www.mashable.com • www.socialmediab2b.com • www.jeffhurtblog.com • www.icon-presentations.com/blog/ No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011
  • 20. đào tạo seo => daotaoseo.edu.vn khóa học internet marketing => http://daotaoseo.edu.vn/Khoa- hoc/Khoa-hoc-Internet-Marketing.aspx khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc- SEO.aspx khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa- hoc-Lap-trinh-Android.aspx khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc- wordpress.aspx No-nonsense PR, Marketing & Social Media © Mexia Communications Ltd 2011