Employer Branding

1. EMPLOYER BRANDING
Elif Yılmaz – HR Consultant

2. Agenda
 What is Employer Brand?
 What is EVP?
 Employer Brand Strategy
 Employer Branding Framework
 Common Metrics Used to Measure ROI

3. What is Employer Brand?
“Your brand is what other people say
about you when you are not in the
room”
- Jeff Bezos, Founder&CEO Amazon.com

4. What is Employee Value Proposition?

5. Understand the
business needs Define and
understand the
main target groups
Optimize the
employer value
proposition
Select KPIs and
set objectives
Define an optimal
communication
mix
Create an
annual plan
Develop
communication
ideas
Execute and
follow-up

6. Internal Employer
Brand Strategy
Employee
Engagement
Values
Employee Lifecycle
Rewards&Recognition
Corporate Brand
External Employer
Brand Strategy
Career Website
Social Media
Sponsorships,
conferences, events
Employer Ranking
Sites
Employer Brand
Videos

8. Some Popular Employer Brands
 Work / Life Balance
 Innovative Company / Technology
 Family / Community Oriented
 Fun Work Environment
 Attractive Salary & Benefits Packages
 Training & Personal Development
 Green / Environmentally Conscious
 Career Growth / Opportunity

9. Source: www.employerbrandinginternational.com
Employer Branding Initiatives

10. Source: www.employerbrandinginternational.com
Most Effective Employer Branding Initiatives

11. Source: www.employerbrandinginternational.com
Employer Brand Communications

12. Source: www.employerbrandinginternational.com
Major Benefits

13. Common Metrics Used To Measure ROI
Internal
Retention Rate
Employee Engagement
Number of Applications
Cost per Hire
Employee Referral Rates
Profit per Employee
Social
Followers / By Segment
Shared Content /
Retweets
SEO Rankings
Google Analytics

14. Elif Yılmaz
elifyilmaz@etkiyonetim.com