5. Understand the
business needs Define and
understand the
main target groups
Optimize the
employer value
proposition
Select KPIs and
set objectives
Define an optimal
communication
mix
Create an
annual plan
Develop
communication
ideas
Execute and
follow-up
8. Some Popular Employer Brands
Work / Life Balance
Innovative Company / Technology
Family / Community Oriented
Fun Work Environment
Attractive Salary & Benefits Packages
Training & Personal Development
Green / Environmentally Conscious
Career Growth / Opportunity
13. Common Metrics Used To Measure ROI
Internal
Retention Rate
Employee Engagement
Number of Applications
Cost per Hire
Employee Referral Rates
Profit per Employee
Social
Followers / By Segment
Shared Content /
Retweets
SEO Rankings
Google Analytics