The document discusses various social media tools that can be included in a marketer's "social media pantry". It begins with metaphors comparing agencies to restaurants and clients to customers. It then provides an agenda covering 4 tips to avoid barely using new tools, tools for planning menus and finding critics, tools for managing orders and business, and concludes with 3 quick desserts or additional tips. The document recommends a variety of listening, identification, notification, monitoring, engagement, and business management tools for social media strategies.

1. WHAT TO PACK IN YOUR SM PANTRY:
AN INVENTORY OF SOCIAL MEDIA TOOLS

2. First, A Metaphor.

3. Agencies Are Like Restaurants.
=

4. Client Centric.
=

5. The Power of Presentation.
=

6. Let Off Steam.
=

7. Fancy Tools Required.
=

8. Fancy Tools Required.
=

9. Fancy Tools Required.
=

10. Shiny Tools Syndrome.

11. Barely-Used Shiny Tool Syndrome.

12. (LOTS
OF
SHINY
TOOLS.)

13. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

14. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
Menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

15. 4 Tips to Avoid Barley-Used Shiny Tool Syndrome

16. Tool Tip #1: Make Sure It’s a Tool You Really Need.

17. Tip #2: Select the Right Tool For The Job

18. Tip #3 - Training & Practice Are Essential.

19. Tip #4: Not All Tools Are Created Equal.
$ $$ $$$

20. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
Menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

21. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
Menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

22. Lets Start a Restaurant!

23. Listening Tools

24. Listening Tools.
$ $$ $$$

30. Influencer Identification Tools

31. Influencer Identification Tools.
$ $$

36. Influencer Notification Tools

37. Notification Tools.
$ $$

40. Monitoring & Management Tools

41. Monitoring Tools.
$ $$ $$$

45. Engagement Workflow Analytics Security Support

47.
Engagement
PlaKorm
A
unified
pla7orm
to
monitor,
manage
and
measure
your
social
media
iniAaAves
Awareness
listening,
aggrega?ng
and
priori?zing
signals
across
all
social
channels
Engagement
publishing,
interac?on
and
ac?va?on
on
all
channels
from
a
single,
central
loca?on
Measurement
tracking,
analysis
and
repor?ng
of
reach,
Coordina3on
Integra3on
engagement,
ac?vity,
organizing
and
managing
people,
processes
archiving
all
social
data
in
one
place
as
well
as
conversion
and
other
key
and
ac?vity
across
brands,
campaigns,
connec?ons
to
other
enterprise
systems,
data
social
metrics
accounts
and
teams
and
processes

48. Restaurant Revenue Tools

49. Take the Integral View of Revenue.
Must
Know
/
Establish:
PAID
OWNED
•
Website
Objec3ves
•
Conversion
Goals
•
ABach
a
$
Es3mate
to
goal
if
there
is
no
ROI
e-­‐commerce.
EARNED

50. Business Management Tools.
$ $$$

52. Now
With
Social
Media
Tracking!

55. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
Menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

56. Agenda
•
4
Tips
to
Avoid
the
Barely-­‐Used
Shiny
Tool
Syndrome
(LET’S
START
A
RESTURANT!)
•
Tools
for
Planning
Your
Menu
•
Tools
for
Finding
the
Best
Cri?cs
•
Tools
for
Managing
your
Orders
•
Tools
for
Managing
your
Business
•
Desert!

57. 3 QUICK DESERTS

58. Facebook Skepticism?

59. Facebook Skepticism?

60. Facebook Skepticism?
Earned Vs Paid Media.

61. Facebook Skepticism?
Data is the Key to Making “Earned Media” work in Social Media.

62. Desert #1

64. Desert #2

68. Desert #3

71. WHAT TO PACK IN YOUR SM PANTRY:
AN INVENTORY OF SOCIAL MEDIA TOOLS

73. Thank You!
Brad
B
McCormick
@darbtx
INQUIRIES@10LouderStrategies.com