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Customer Knowledge

Customer Experience

Darcy Bevelacqua
Success Works
darcybeve@yahoo.com
917 520-0261
www.success-works.com
Customer Experience is the sum total of
customer interactions over time.

2
Customers aren’t loyal any more

3
If they have a bad experience they
walk away-go elsewhere

4
They can broadcast their concerns
using social media

5
Not providing the right experience
is costing you money

6
Technology solutions aren’t enough to bridge
the gap to becoming customer centric.

7
A Customer Centric Solution
requires
Strategy

Process

Technology

Org Redesign

8
Gaps in the Customer Experience
between Sales and Marketing

9
Gaps between communication
channels(web, call center, mobile)

10
Gaps between tools & process which do
not fit together seamlessly

11
The Customer Experience gets lost

12
Solution: Customer Experience
Design to close the gaps

13
What is Customer Experience
Design?

Diagnostic-where are you now

Current Customer Experience/
Journey

Insight: What we need to fix

Improvement Plan- how we
implement

14
Why?
Improve the Customer Experience

Save Money by
Eliminating wasted
communications

Save time by
automating
Triggers
Build relevancy
And enhance
Customer loyalty

15
Undecided on your customer
experience direction ?

Contact us for help

• Darcy Bevelacqua
• Success Works
• darcybeve@yahoo.com
•

917 520-0261
www.success-works.com

Darcy Bevelacqua
Darcybeve@Yahoo.com
www.linkedin/in/darcybev
917 520-0261

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Success works customer experience