Global executive, who is a consummate “builder”, with a track record of reigniting growth through the innovation of products, brands and initiatives. Thought leadership and performance. Extensive experience in business development, partnerships, digital marketing, social, new channels, and increasing market share. Professionally trained and tested at IBM Corporation. Develops high-powered business development and marketing organizations that succeed in highly competitive markets, by combining vision with execution. MBA, Purdue University, 2001. CORE COMPETENCIES: • ISVs, Developers & Startups • Business Development • Digital Communication • Marketing • Analytics • Strategy & Transformation • Sales / Global Channels • Growth Hacking • Recruiting & Retaining Top Talent

1. DARCY LYNN GASSEL
linkedin.com/in/dgassel
|
+1-­‐949-­‐500-­‐2252
|
darcygassel@yahoo.com
STRATEGIC LEADER | DIGITAL EXECUTIVE | EXPERIENCED SELLER & MARKETER | VISIONARY
Global
executive,
who
is
a
consummate
“builder”,
with
a
track
record
of
reigniting
growth
through
the
innovation
of
products,
brands
and
initiatives.
Thought
leadership
and
performance.
Extensive
experience
in
business
development,
partnerships,
digital
marketing,
social,
new
channels,
and
increasing
market
share.
Professionally
trained
and
tested
at
IBM
Corporation.
Develops
high-­‐powered
business
development
and
marketing
organizations
that
succeed
in
highly
competitive
markets,
by
combining
vision
with
execution.
MBA,
Purdue
University,
2001.
CORE COMPETENCIES
• ISVs,
Developers
&
Startups
• Business
Development
• Digital
Communication
• Marketing
• Analytics
• Strategy
&
Transformation
• Sales
/
Global
Channels
• Growth
Hacking
• Recruiting
&
Retaining
Top
Talent
PROFESSIONAL EXPERIENCE
IBM,
Los
Angeles
&
San
Francisco/Silicon
Valley,
CA
June
2001
-­‐
Present
North
America
Leader
–
Ecosystem
Teams
–
Developer
Advocates
&
Startup
Evangelists
(April
2016
–
Present)
Focused
on
building
IBM's
channel
ecosystem
by
reaching
large
numbers
of
developers
and
entrepreneurs.
Develop
extensive
partnerships
in
market
with
key
stakeholders.
Enable
a
seamless
connected
experience
where
developers
and
startups
meet
IBM
through
a
variety
of
channels
–
on
their
own
terms.
Optimize
the
value
of
the
portfolio.
Generate
increased
experimentation
&
utilization
of
IBM
products
–
accomplishing
the
core
mission
of
driving
customer
journeys.
• Leadership:
Lead
organization
with
3
managers/45
resources.
Direct
and
matrixed
leadership
skills
essential
• Launched
the
first
IBM
Developer
and
Startup
Innovation
Space
(storefront)
in
San
Francisco
• Developers:
Executed
over
700
events
and
engaged
over
160K
developers!
Jointly
developed
over
250
apps.
Focused
on
deeper
engagement
with
global
developers
by
securing
key
partnerships,
driving
developer
journeys
and
face-­‐to-­‐face
events/marketing.
Prioritized
positive
engagements
through
listening,
responding
&
meeting
the
individual
needs
of
each
developer
• Startups:
Built
a
high
quality
entrepreneurial
ecosystem
with
62
strategic
partners.
Focus
on
recruitment,
development
of
joint
customer
solutions,
and
highlighting
successes
broadly
through
web,
social,
digital
and
PR.
Broaden
reach
of
local
social
and
digital
channels
IBM,
Los
Angeles
&
San
Francisco/Silicon
Valley,
CA
Partner
–
Ecosystem
Development
(April
2015
–
April
2016)
Focused
on
building
IBM's
ecosystem:
Developer,
Entrepreneur,
Academic
&
Business
Partner
Alliances.
Develop
strategic
relationships
with
incubators,
accelerators,
venture
capital
firms,
seed
investor
angels
and
their
portfolio
companies
-­‐
along
with
Developers
and
Cloud
ISVs.
Engaging
the
ecosystem
to
foster
innovation,
identify
new
technologies
or
customer
solutions
and
leverage
growth
opportunities
in
new
markets.
Supported
by
team
of
Business
Development
&
Technical
Executives
with
key
partnerships
within
entrepreneurial,
academic
and
software
companies
across
North
America.
• Leadership:
Lead
organization
with
8
managers/68
resources.
Direct
and
matrixed
leadership
skills
essential
• ISVs:
Generated
$1.5B
in
Cloud
opportunities,
closing
over
$24M
in
revenue
• Developers:
Drove
over
137,000
new
developers
onto
the
Bluemix
platform,
primary
though
the
execution
of
1700
events
&
137
hackathons
• Academic:
Onboarded
1161
faculty
to
teach
courses
with
IBM.
Landed
30
Marquee/16
Top
Universities
• Startups:
156%
growth
in
Startup
recruitment
on
to
IBM's
Cloud,
year-­‐on-­‐year.
Closed
marque
deals
with
key
partners
such
as
Koding
and
Hootsuite
• Communications:
Understand
the
needs
&
behaviors
of
individual
consumers;
create
greater
value
through
more
personalized,
relevant
experiences.
Drive
references,
PR,
web,
social
&
execution,
etc.

2.
IBM,
Worldwide
Strategy
&
Transformation
Leader
–
Software
&
Cloud
Solutions
(November
2013
–
April
2015)
Chief
of
Staff
for
CMO.
Developed,
delivered,
and
managed
strategy
and
transformation
engagements
to
address
critical
business
needs
for
IBM
cloud
&
software
portfolios.
Primary
emphasis
was
on
technology
strategy
and
transformation
in
IBM's
Software
Business.
Engagements
spanned
sectors
and
included
business,
technology,
operational,
and
organizational
transformations.
• Leadership:
Lead
organization
with
2
managers/30
resources
• Redesigned
Pipeline
&
Operations
organizations.
Balanced
quarterly
budgets
within
1%
every
quarter.
Revamped
pipeline
reporting
portal
to
provide
real-­‐time
analytics
• Lead
IBM’s
Back-­‐to-­‐the-­‐Office
Movement
for
Software
Group
Marketing,
re-­‐energizing
the
workforce
and
fostering
real-­‐time
innovation
and
agile
decision
making
• Developed
and
ran
University
Hiring
and
Intern
Program
–
recruiting
the
top
marketing
talent
globally
• Project
Managed
the
development
of
the
first
IBM
Cloud
Think
Friday
–
company
wide,
interactive
education
IBM,
Worldwide
Global
Communications
Leader
–
ISV
&
Developer
Relations
(July
2013
–
December
2013)
Digital
strategy
and
web
leader,
guiding
the
IBM
business
partner
digital
experience
in
order
to
help
the
worlds
largest
partner
ecosystem
thrive
in
a
digital-­‐led
economy.
Nurtured
a
culture
of
innovation,
bringing
together
smart
marketers
to
tackle
the
tough
challenges
of
our
constantly
shifting
landscape.
Created
a
strategic
narrative
and
platform
for
the
division.
Utilized
rich
media,
social
&
blogs,
web
development,
email
marketing,
PR,
references,
3rd
party
keynotes,
and
internal
communications
to
drive
ecosystem
engagement.
Primary
focus
was
on
entrepreneurial,
academic
and
ISVs.
• Lead
social
and
digital
amplification
for
channel.
Drove
130%
increase
in
social
amplification
across
branded
channels
• YouTube:
weekly
Coffee
Break
series,
featuring
Sandy
Carter
/
General
Manager
• Infographic
Blog:
published
twice
weekly,
increasing
readership
200%
year-­‐on-­‐year
IBM,
Worldwide
Channel
Programs
Leader
–
ISV
&
Developer
Relations
(October
2011
–
July
2013)
Lead
programs,
marketing
and
growth
initiatives
for
IBM's
alliances
-­‐
focused
on
channel
development
with
Startups,
10,000+
software
&
hardware
partners,
and
universities
globally
across
182
countries.
Launched
IBM's
very
successful
Global
Entrepreneur
Program,
providing
Startups
with
go-­‐to-­‐market
support,
business
mentorship
and
technical
expertise
to
help
them
build,
launch
and
scale
their
business.
• Achieved
$73M
in
business
partner
win
revenue
against
a
target
of
$51.7M.
Achieved
141%
of
target
• Drove
$227M
in
cross-­‐brand
co-­‐marketing
win
revenue
across
the
company
• IBM
Global
Entrepreneur
Program
recognized
by
the
Association
of
Strategic
Alliance
Professionals
with
the
Alliance
Program
Excellence
Award
for
best
new
alliance
program
globally
in
2011
IBM,
North
America
Channel
Marketing
Leader
–
ISV
&
Developer
Relations
(March
2008
–
December
2011)
Visionary
for
IBM's
North
America
Channels
Team,
driving
increased
revenue
through
partner
co-­‐marketing
and
joint
go-­‐to-­‐market.
Lead
a
large
organization
that
created
and
drove
our
strategy
for
ISV
co-­‐marketing,
channel
market
to
initiatives,
analyst
relations
and
our
award
winning
Partner
Advisory
Council.
IBM,
North
America
Program
Manager,
Wholesale/Fabrication
&
Assembly
–
ISV
&
Developer
Relations
(September
2006
–
March
2008)
Designed
and
implemented
ISV
co-­‐marketing
campaigns
and
tactics
targeting
small
and
medium
sized
IBM
customers
through
partners
-­‐
driving
validated
lead
creation
and
win
revenue.
Focused
on
industry
campaigns,
client
events,
tradeshows,
interactive
webcasts,
virtual
events,
web
development,
and
deep
dive
education
modules.

3. IBM,
North
America
&
Latin
America
Senior
Industry
Marketing
Manager,
Life
Sciences
–
Sales
&
Distribution
(June
2006
–
September
2006)
Industry
Marketing
Manager,
Life
Sciences
–
Sales
&
Distribution
(February
2003
–
June
2006)
Develop
the
strategy,
actions,
and
communications
to
demonstrate
to
our
Life
Science
clients;
IBM
can
solve
their
immediate
business
issues,
enhance
their
competitive
position
and
help
them
transform
their
business
with
new,
bold
ideas
and
business
solutions.
Facilitated
35%
year-­‐to-­‐year
growth
in
sales.
IBM,
Southern
California
Territory
Sales
Representative,
Life
Sciences
–
Sales
&
Distribution
(January
2002
–
February
2003)
Owned
the
IBM
client
relationship
with
over
400
Life
Science
customers
in
Southern
California.
Partnered
with
business
partners
and
distributors
to
provide
end-­‐to-­‐end
integration.
Responsible
for
overall
client
satisfaction
and
ensuring
the
client
derives
value
from
the
IBM
solutions.
Grew
the
territories
annual
IBM
spend
by
159%
year-­‐on-­‐
year.
IBM,
Southern
California
Business
Development
Representative,
NetGen
–
Sales
&
Distribution
(June
2001
–
December
2001)
Drove
recruitment
and
progression
of
business
partnerships
that
benefit
from
IBM
NetGen,
leveraging
cross-­‐IBM
resources.
Publicized
and
socialized
partnership
successes,
particularly
among
entrepreneurs
and
independent
software
vendors.
AT&T
Wireless
Services
/
LA
Cellular,
Newport
Beach,
California
July
1996
–
August
1999
Major
Account
Manager,
Corporate
Accounts
(February
1998
–
August
1999)
Account
Executive,
Corporate
Accounts
(March
1997
–
February
1998)
Sales
Representative,
Corporate
Accounts
(July
1996
–
March
1997)
Acquired
and
managed
national
corporate
accounts
billing
over
$1M
in
revenue
annually.
Managed
an
account
base
of
$13M
in
annual
revenue.
Grew
revenue
through
the
introduction
of
new
technologies
and
solutions
via
cross-­‐
functional
teaming.
Numerous
honors
including
Top
Quality
Award
1997,
Top
Sales
Performer
1998
and
FastStart
Winner
1997,
1998,
1999.
EDUCATION
Purdue
University,
West
Lafayette,
IN
May
2001
Krannert
Graduate
School
of
Management,
Master
of
Business
Administration
Concentrations:
Marketing
and
MIS
(Digital
&
Finance).
Deans
List.
University
of
California,
Irvine,
CA
June
1995
Bachelor
of
Science
in
Biological
Sciences
Deans
List
RELATED EXPERIENCE
Graduate
–
Leading@IBM,
New
York,
NY
2005
&
2007
Graduate
–
Marketing
Leadership
Development
Program,
New
York,
NY
2004
Graduate
–
IBM
Global
Sales
School,
New
York,
NY
2001
COMMUNITY LEADERSHIP
Mentor
–
Girls
Who
Code,
East
Los
Angeles/Boyle
Heights,
CA
2016
Member,
Board
of
Directors
–
Tech
Council
of
Southern
California
(TCOSC),
So
California,
CA
2016
–
Present
Member,
Board
of
Directors
–
UC
Irvine
Applied
Innovation
(The
Cove),
Irvine,
CA
2015
–
Present
Volunteer
–
Kids
Around
the
World,
Havana,
Cuba
Summer
2015
Recipient
–
USA
President’s
Volunteer
Service
Award(s)
2005
–
2016
Corporate
Service
Corps,
Can
Tho’,
Vietnam
2009
Director
-­‐
Lomita
Chamber
of
Commerce,
Lomita,
California
1998
–
1999