This document discusses trends related to Millennials in Ukraine. It provides demographic information showing that Millennials in Ukraine have high rates of internet and technology use. Specifically, it notes that 55% cannot imagine life without the internet, 41% own smartphones, and they spend an average of 1.5 hours per day online. The document also examines how Millennials consume media and make purchasing decisions, often using the internet to research options and reviews. It concludes that building loyalty is difficult with Millennials due to their wide-ranging interests and tendency to experiment with different brands and products.

1. 1
Trends Watching
2015

2. Consumer Trends
1. 10 tips what Trend is
2. TOP 10 Trends
• Description
• Recommendations
• Cases
3. Innovative advertising cases
Millennials in Ukraine
1. Demography
2. Technological nativity
3. Media consumption
• On-line vs Off-line
4. Psychological tips
5. Millennials as consumers
6. What Loyalty for Millennials is

3. 3
MILLENNIALS
Who are they in Ukraine?

4. Generation born
between 1980-2000
characterized primarily
by deep involvement in
digital technology…
4
MILLENNIALS
Asmallpieceofterminology…

5. Aged 17-34
78% have
av&higher
income
48% are with
high
education
66% work
15% are
students
50/50 Men &
Women
5
WHO ARE THEY?
Demographics
Source: MMI2014/3+2014/4, 17-34 50+ cities

6. 80% have
any
Internet
enabled
device at
home
75% use
Internet at
least once a
week
55% can’t
imagine
their life
without
Internet
66% have
used
Internet for
more than
3 years
In average
they spend
on-line
more then
1,5 hours a
day
6
THEY GREW UP DIGITALY NATIVE
Source: MMI2014/3+2014/4, 17-34 50+ cities

7. 55% can’t imagine
their life without
Mobile
41% have Smartphone
vs 21% for 35-54
84% want to be always
in contact
51% use Mobile
Internet
68% for Smartphone users
26% use Wi-fi for Internet
connection via Phone
50% for Smartphone users
7
THEY ARE IN CONTACT 24/7
Source: MMI2014/2+2014/3, 17-34 50+ cities

8. 8
Source: MMI2014/3+2014/4, 17-34 50+ cities

9. 9
Source: MMI2014/3+2014/4, 17-34 50+ cities

10. 6%
8%
9%
12%
12%
15%
16%
16%
21%
26%
41%
49%
Compared film choices
Made contact (with retailers)
Investigated financing options
Discovered new films
Looked for relevant offers
Got store locations
Got inspiration
Discovered relevant brands
Watched relevant videos
Checked where to buy
Looked for reviews
Compared products / prices
10
AS CONSUMERS…
…usetheInternettohelpmaketheirdecision
Source: www.consumerbarometer.com ; Base: Internet users, 18-34

11. Building of customer loyalty
extremely complicated by wide
choice
For Millennials it is even more
harder because they tend to
try everything
11
FOR MILLENNIALS LOYALTY IS NOT
CUSTOMER LOYALTY
LEVEL 1

12. 12
Consumer Trends

13. New
manifestat
ion
Trends
emerge
and evolve
Trends are
all about
right now
Spotting
and
analyzing
Clusters of
innovation
s
Opportuni
ties
People are
people
Consumer
s don’t
live inside
industry
silos
Forget
traditional
demograp
hics
Trends can
be your
weapon
13

14. MULTISCREEN
EVOLUTION
MULTITASKING GEOLOCATION WIRED AND
WELL
SENSORIALISM
INFLUENCERS BUYING
CONVENIENCE
INSTANT SKILLS LET'S SHARE BRAND STANDS
14
TOP 10 TRENDS

15. 15
Thank you!
Спасибо!
Дякую!