Lisa Colton of Darim Online presents Facebook staffing and policies to NY area JRF congregations

1. The Ten Commandments of Social Media: Facebook Staffing & Policies Presented by Darim Online Lisa Colton, Founder & President

4. It’s About More Than Tech Social Media staffing isn’t about the technology, and shouldn’t be given to the IT person. It’s about your message and relationships, and that’s EVERYONE’S BUSINESS.

8. #1 Social media is continuing to evolve. Fast.

9. #2: Start From a Place of Trust The true goal of every social media or web policy should be to make interacting on the social web easier, more comfortable, and safer for your stakeholders.

10. #3: Address social media in GUIDELINES and direct employees to other relevant POLICIES.

11. #4: Educate, Reflect & Discuss. Often the Challenging Situations Are Unintended

13. Teach Employees How to Use Facebook’s Privacy Settings (or have them teach you!)

15. “ Official Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, “Living Room Policy”, responses to negative comments, “professionalism” Policy/Guidelines Staff Volunteers Users

16. “ Unofficial Outposts” Legal issues, branding, accuracy, moderation, administration, facilitation, responses to negative comments, “professionalism” Policy/Guidelines Staff (& Board) Professional representation in non-org controlled space (e.g. comment on a blog) Personal use anywhere online that is not officially endorsed by employer (e.g. Facebook Profile)

17. Sample Policy Text: Foundation for Jewish Camp All FJC staff should be mindful of the information they disclose on social networking sites and remember that non-work venues and sites will reflect on one’s professionalism and discretion… The intention of this note is to flag those areas in which conflicts may arise and raise our awareness of the complexity and sensitivity of social networking/online communication and not to stop staff from conducting legitimate activities online.

18. Sample Policy Text: BBYO BBYO professionals, advisors, summer staff and volunteers agree not to use a social networking profile, group page, blog, or other Internet medium to discuss behavior that is prohibited by BBYO policy or the Code of Conduct, including, but not limited to, alcohol or drug use, sexual behavior, delinquent behavior, etc.

19. Sample Policy Text: IBM Identify yourself—name and, when relevant, role at IBM—when you discuss IBM or IBM-related matters. And write in the first person. You must make it clear that you are speaking for yourself and not on behalf of IBM… Be aware of your association with IBM in online social networks. If you identify yourself as an IBMer, ensure your profile and related content is consistent with how you wish to present yourself with colleagues and clients.