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The New Rules:
Community Building in the
Age of Social
Presented by Miriam Brosseau
Director of Engagement, See3 Communica...
Agenda
Welcome, context, Miriam intro and goals
Synagogue vs. Congregation. Why is social critical?
New Rules … Old Rules
...
Communication as Connection
Moving from Hub & Spokes
to Network Design
The New Rules:
Community Building in the
Age of Social
Presented by Miriam
Brosseau
Director of Engagement, See3 Communica...
The First TV Commercial
Putting Social Before Media
The New Rules
...are actually very old.
● Intention (Kavvanah)
● Transparency (Hineini)
● Authenticity (Tocho K’varo)
Intention: To what end?
Temple Israel of Memphis
Temple Israel of
Memphis
The Community Synagogue: Blog Post
Fostering Intention
●Ensure your vision and goals in social media
reflect your vision and goals as an organization
●Know y...
Transparency: Who are you?
RRC’s Annual Report
ELI Talks “Oops”
Fostering Transparency
●Show, don’t tell, who you are
●Share the story of the process, not just the
product
●Admit mistake...
Authenticity: How do you interact?
CAY’s Facebook Page
@SixthandI
Fostering Authenticity
●Topics and ideas: if you care, share!
●Ask questions, foster conversation among the
respondents - ...
“Controlling” the Message
Miriam Brosseau
miriam@see3.com
@miriamjayne
The new rules: community building in the age of social: Maturing your synagogue's social media practice
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The new rules: community building in the age of social: Maturing your synagogue's social media practice

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Miriam Brosseau and Lisa Colton present. Generously supported by UJA-Federation of New York

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The new rules: community building in the age of social: Maturing your synagogue's social media practice

  1. 1. The New Rules: Community Building in the Age of Social Presented by Miriam Brosseau Director of Engagement, See3 Communications Program Director, ELI Talks
  2. 2. Agenda Welcome, context, Miriam intro and goals Synagogue vs. Congregation. Why is social critical? New Rules … Old Rules Intention, Transparency and Authenticity
  3. 3. Communication as Connection
  4. 4. Moving from Hub & Spokes to Network Design
  5. 5. The New Rules: Community Building in the Age of Social Presented by Miriam Brosseau Director of Engagement, See3 Communications Program Director, ELI Talks
  6. 6. The First TV Commercial
  7. 7. Putting Social Before Media
  8. 8. The New Rules ...are actually very old. ● Intention (Kavvanah) ● Transparency (Hineini) ● Authenticity (Tocho K’varo)
  9. 9. Intention: To what end?
  10. 10. Temple Israel of Memphis
  11. 11. Temple Israel of Memphis
  12. 12. The Community Synagogue: Blog Post
  13. 13. Fostering Intention ●Ensure your vision and goals in social media reflect your vision and goals as an organization ●Know your audience: listen, empathize ●Measure, reflect, and iterate - is what we’re doing working? ●Other ways?
  14. 14. Transparency: Who are you?
  15. 15. RRC’s Annual Report
  16. 16. ELI Talks “Oops”
  17. 17. Fostering Transparency ●Show, don’t tell, who you are ●Share the story of the process, not just the product ●Admit mistakes - people (and social media) are forgiving! ●Celebrate success and give credit where credit is due ●What else?
  18. 18. Authenticity: How do you interact?
  19. 19. CAY’s Facebook Page
  20. 20. @SixthandI
  21. 21. Fostering Authenticity ●Topics and ideas: if you care, share! ●Ask questions, foster conversation among the respondents - not just hub-and-spoke ●Language and personality: tone, style, vocabulary (in-speak), etc. ●Pictures and video: connect faces and names, humanize ●Share a story in moments, in real time ●Other ways?
  22. 22. “Controlling” the Message
  23. 23. Miriam Brosseau miriam@see3.com @miriamjayne

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