Lisa Colton

1. TWITTER STRATEGIES
FOR SYNAGOGUES
Presented by Lisa Colton, Darim Online
October 26, 2010

2. - Social Media Basics
- Intro to Twitter
- Finding your voice, adding value
- Being conversational
- Listening
- Staffing
WRITE THIS DOWN: http://slidesha.re/nata-twitter
AGENDA

3. COMMUNICATIONS REVOLUTION

4. COMMUNICATIONS REVOLUTION

5. THIS IS AN ATTENTION ECONOMY

6. MOBILE GENERATION

8. Twitter Vocabulary
@ denotes username
RT = “ReTweet”
DM = Direct Msg
# denotes hashtag

9. Find Your Voice

10. Add Value

11. CROWDSOURCING

12. Real Life Example

13. LISTENING: @ mentions

14. LISTENING: Searches

15. Example of
Hashtags,
#JED21

16. Basics
• Hashtags help aggregate
information
– Ex. #Jewish, #Israel, #Rabbi,
• Create conversations,
aggregate content
• Recruit from networks to join
conversations
• Help people find one another
Tips
• If you create one don’t make it
too long
• #ff, #followfriday – a way to
show others who you follow
and why, a shout out
• #JED21 – Jewish education
discussion
• #WhatRabbisDo
• #URJbiennial
• #NATA10
ALL ABOUT HASHTAGS

17. LEVERAGING NETWORKS

18. Who do you want to reach? What’s “viral” for you?
LEVERAGING NETWORKS

19. http://bit.ly

20. Twitter for iPhone & Blackberry

21. Human transparency
(Who is it?)
Listening, then delegating
as needed
Adding value
Building community
Marketing your feed
Integration with FB, etc.
STAFFING

22. Want to learn more?
Recommended Reading
Webinar: Jan 19, 2011
Recommendations:
Rabbi List:
http://twitter.com/#!/list/s
ynagogue/rabbis
Synagogue List:
http://twitter.com/#!/list/s
ynagogue/synagogues