1. WRJ Social Media
Community Building
Lisa Colton
See3 Communications /
Darim Online
@darimonline
lisa@darimonline.org

4. Traditional Mindset: Hub & Spokes

5. Network Mindset
“connect and collaborate” rather than “command and control”

6. 5 New Rules of the Game
ATTENTION
LISTEN
BE REAL
DEEPEN
ADD VALUE

7. #1 THIS IS AN ATTENTION ECONOMY

8. CHANNEL YOUR BEST HOSTING SKILLS. WHAT’S IMPORTANT?

9. WHERE & HOW TO LISTEN

10. Litmus Test
•
•
•
•
How many people are posting?
How many people are commenting?
What’s the culture of engagement?
Are you making statements or asking
questions?

11. #4: BE REAL

13. DON’T
BE A
BULLHORN

14. #4: DEEPEN
Temple Beth
Abraham in
Tarrytown, NY

15. Ask
Questions!
Congregation Beth
Israel, San Diego

16. INVITE
DEEPER
CONNECTION
BUILD A
CULTURE

17. #5:
ADD
VALUE
12:1
ratio

18. CONTENT CURATION
is the process of sorting through the vast
amounts of content on the web and
presenting it in a meaningful and organized
way around a specific theme.

20. WHAT CAN YOU
BE CURATING?

21. SOCIAL
FUNDRAISING

23. RAZOO, CROWDRISE, ETC.

25. Q&A
SHARING YOUR
EXPERIENCE