8. Achromatic color Strong Design Statement Means Without Color Saves $ on Printing Costs Good Legibility for Most Fonts Least Restrictive for Visual Disabilities
9. Achromatic Color Properties Black is associated with: Dignity Power Mystery Style Elegance White conveys: Perfection Cleanliness Innocence Simplicity Truth Gray indicates: Balance Security Classicism Intelligence Maturity
10. Monochromatic Color Made by mixing one color + white, black, or the opposite color on the color wheel
11. Monochromatic Color Properties Unifies Elements Minimizes Conflict Simplifies Color Choice Easy to “tune” to images with a dominant color Can be used to indicate a hierarchy of ideas or important facts
13. Neutral Color Properties Sophisticated Blend with any other colors well May appear bland unless enhanced with textures Natural and Earthy Can be warm and welcoming
14. Complimentary Color Colors that are located directly Opposite from each other on the Color wheel Complimentary Colors are Dynamic Mixing 2 compliments will create a Neutral color
15. Split Compliment Colors organized by choosing one color and two colors on either side of the first color’s Compliment or Opposite
16. Analogous Color Colors organized by choosing any 3 colors, tints and shades located next to each other on the color wheel
17. Clashing Color Clashing colors are colors that are 2/3 of a split- complimentary color scheme ( one color + one split)
19. Color Palette Generator Palette generated from photograph by COPASO at ColourLovers http://www.colourlovers.com/palette/855777/yellow_Iris
20. Color Palette Generator Palette generated from photograph by COPASO at ColourLovers http://www.colourlovers.com/palette/857025/Cinnamon_clash
21. More Palettes Choose allow macros and activex control if the next slide does not load Or follow the link below http://www.colourlovers.com/lover/darlingaw