this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
this is a logo
this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
“A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
interactions + feelings = brands
celebrities are brands
celebrity influence
now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
“micro-celebrity” influence
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
Brand "U.0"
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Brand "U.0"

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"The hallmark of any great brand is authenticity -- just ask Harley-Davidson, Coke or Apple, especially when all of these brands lost their way and learned from it. Same thing applies to Brand You. In every tweak of a template, upload and keystroke, you have an opportunity to be authentic or disingenuous. Know what makes you special and unique, and tap into those qualities as you build your personal brand online. Most people can spot a fake when they see one, so remember that being genuine is more important that presenting yourself in an artificially glossy manner. It used to be important for bloggers to "find their voice" -- now it's relevant to all of us."

Publicado en: Empleo, Empresariales, Deportes
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  • Being ubiquitous and social are the means displaying who you are. What you actually are is the core product: Authenticity (being yourself) is useless if you are not interesting and in some ways not remarkable.. Good Slides. Enjoyed them.
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  • The slides look awesome! Did you know we’re currently running a competition to win a 3M PocketProjector MP180? This fits perfectly in the ‘3MGenius’ category. To enter, simply tag your presentation with ‘3MGenius’ to be entered. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted!
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  • I want embed this slide into my forex blog http://forexblogtrading.com
    This is the best example I saw. Thanks!
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  • Thanks for sharing such an amazing explanation through nicely built presentation. I have website: http://www.coffret-relaxation.com/ that I wish to embed this slide into them. I hope you don’t mind. Thanks.
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  • I learned quite a bit here. Thanks for sharing such excellent presentation.
    http://www.bluerayburners.org
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Brand "U.0"

  1. this is a product Photo: http://www.flickr.com/photos/marcgutierrez/326716360/
  2. this is a logo
  3. this is a brand. Photo: http://www.flickr.com/photos/jimsk/128131281/
  4. “A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
  5. interactions + feelings = brands
  6. celebrities are brands
  7. celebrity influence
  8. now people are too Photo: http://flickr.com/photos/12037949715@N01/110957444/
  9. “micro-celebrity” influence

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