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McDonalds McDonalds is a name which is today synonymous with the fast food. McDonalds is a fast food chain with restaurants all over the world It serves burgers and other fast food customized to local tastes. Its philosophy has been one world, one burger’ Headquarters: Oak Brooks, Illinois, US. In India, McDonalds had a very well orchestrated supply chain, called the Cold Chain.
In year 2004, McDonalds was the largest marketer of fast food in the world.31000+ restaurants.47 million customers served daily.1999- 8th most valuable brand.2000- ranked among top 100 firms in the worldIn India:Incorporated in 1993, MIPL is McDonalds India’s wholly owned subsidiary.In India, McDonalds open its first restaurant in Vasant Vihar, South Delhi.
A SUPPLY CHAIN IS…A supply chain is a system of organizations, people, technology,activities, information and resources involved in moving aproduct or service from supplier to customer. Supply chainactivities transform natural resources, raw materials andcomponents into a finished product that is delivered to the endcustomer
Supply chain of McDonalds In a fast food business, supply chain is of highest importance. It helps in minimizing cost, cut down the delivery time, improve the profits and at the same time maintain the highest standards. Before setting up their first restaurant in India, McDonalds infused around Rs. 400 crores in the supply and delivery chain. McDonalds developed local businesses that supply them the products and that too of highest standards. Today McDonalds have around 38 suppliers and that too on the long term basis. 1st distribution agreement was done by Radhakrishana group, a group engaged in food business in the year 1993 and it was their 1st distribution center
Concept of Cold ChainA cold chain is a temperature-controlled supply chain. An unbroken cold chain is an uninterrupted series of storage and distribution activities which maintain a given temperature range. It is used help extend and ensure the shelf life of products such as fresh agricultural produce, processed foods.It was started by McDonalds in India.It took 6 years.Benefited to both consumers as well as farmers.Helped to maintain freshness and nutritional value of raw materials.
Steps involved in cold chain: Procurement Warehousing Transportation RetailingAll the above activities took place in temperaturecontrolled atmosphere
List of suppliersDynamix dairy industry (cheese)Trikaya agriculture (iceburg lettuce)Vista processed food pvt ltd. (chicken and veg range of productsRadhakrishana food land(distribution centre- delhi and mumbai)Amrit food(long life UHT milk and milk products for frozen desserts)
Special vegetarian Batter & Breading sauce from quaker from creminca EBL, cremica, Punjab LudhianaBuns fromShah Sesame seeds fromBector & Ghaziabad, Uttarsons khooli PradeshMaharashtra,CremicaLudhiana Vegetable patty from Kiran foods, taoja Maharashtra Fresh Iceberg lettuce Cheedar Cheese from From trikaya agriculture, telegacon Dynamix dairy industry Maharashtra, Ooty farms, Maharashtra ootacamandu TN, meena agritech, Delhi
3 logistical drivers Facilities- they are the actual physical location in the supply chain network where the product is stored, assembled, or fabricated. The two main facilities are production sites and the storage sites. In McDonalds, because the products are perishable, storage time was minimal so as to reduce the wastage. Transportation- it is the process where the inventory is moving from place to place. Refrigerated vans are used here in this case. Inventory- it includes raw materials, work in progress, and finished goods within a supply chain
Push and Pull process: Various suppliers supplies the materials Products delivered to distribution centers Products delivered to restaurantPush stops here pull starts here Customer order at restaurant