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The Designers Duty

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My presentation for Web Design Day 2010.

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The Designers Duty

  1. The Designer’s Duty JON DASCOLA @dascola
  2. We www.
  3. What is our duty?
  4. “ Web designers, your job isn't to hide information people want behind bells & whistles and other flashy crap. That's a politician's job. @AngryPaulRand
  5. “ The purpose of art is to inform and delight. You can’t get much better than that. – Milton Glaser
  6. – Frank Chimero
  7. – Frank Chimero & Jon Dascola
  8. Our work must first inform, then persuade and finally delight.
  9. Inform
  10. Form follows function
  11. Good typography Good layouts
  12. Good typography
  13. “ Typography has one plain duty before it and that is to convey information in writing. –Emil Ruder, Founded the Basel School of Design
  14. Good layouts
  15. “ The grid system is an aid, not a guarantee. – Josef Muller-Brockmann
  16. Persuade
  17. Now that we are communicating clearly, lets make sure we have something to say
  18. Storytelling Visual Branding
  19. Storytelling
  20. “ ‘Thou shalt not’ is soon forgotten, but ‘Once upon a time’ lasts forever. —Philip Pullman
  21. Visual branding
  22. “ This space intentionally left blank
  23. Delight
  24. Add the finishing touches to make your work stand out. Make people happy.
  25. Interactions Surprises
  26. Interactions
  27. “ It’s not a usability issue. It’s an engagement issue. — Me?
  30. Surprise
  31. “ Has too much usability talk dehumanized the web?
  32. A long time left. Grab a Snickers.
  33. Remember, our work must first inform, then persuade and finally delight.
  34. www. Us
  35. The Designer’s Duty JON DASCOLA @dascola