This document outlines a designer's duty to first inform, then persuade, and finally delight through their work. It emphasizes using good typography, layouts, storytelling and visual branding to clearly communicate information before attempting to persuade. It also stresses adding interactions and surprises to delight users at the end. The overall message is that designers should prioritize informing users over flashy distractions or dehumanizing usability.
7. “
Web designers, your job isn't
to hide information people
want behind bells & whistles
and other flashy crap.
That's a politician's job.
@AngryPaulRand
8. “
The purpose of art is to
inform and delight. You can’t
get much better than that.
– Milton Glaser