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“THINK”




          S
International Business Machines Corporation

American multinational technology and consulting corporation

Manufactures and sells computer hardware and software
Goals & Challenges

Primary Goals: Trial a new media concept, gain
eyeballs, build brand and drive awareness
The IBM brand strategy today
 still leads with the employee
Social Media - Internal


Blogs - 17,000 blogs
  SocialBlue – 70K members

     WikiCentral –1 million daily page views

         InnovationJam – 4 Jams, 500,000 participants

             Media Library – 14 million downloads
Social Media - External


             100,000+


300,000+                          198,000



25,000+
                        196,000
IBM Strategic Position




The Threat                                            Threat of
 of Entry                                             Substitutes

                            Bargaining   Bargaining
               Intensity
                             Power of     Power of
               of Rivalry
                             Suppliers     Buyers
Metrics of success


S Profit outperformers focus on business model innovation
  more frequently than underperformers.

S Network plays are key

S Understanding the industry context

S Defining your current position

S Building your capabilities to manage business model
  innovation
Budget


Global Business Services      $$$

Global Technology Services    $$$$$

Systems & Technology          $$$$

Software                     $$$$

Global Financing             $

Total IBM                    $27.0 in Billions
Timeline


S http://www.youtube.com/watch?v=vJGq_oSb1A8

S IBM company is almost in peak every season, but when it
  release new products or promotion, the peak goes high.

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IBM Final Project

  • 2. International Business Machines Corporation American multinational technology and consulting corporation Manufactures and sells computer hardware and software
  • 3. Goals & Challenges Primary Goals: Trial a new media concept, gain eyeballs, build brand and drive awareness
  • 4. The IBM brand strategy today still leads with the employee
  • 5. Social Media - Internal Blogs - 17,000 blogs SocialBlue – 70K members WikiCentral –1 million daily page views InnovationJam – 4 Jams, 500,000 participants Media Library – 14 million downloads
  • 6. Social Media - External 100,000+ 300,000+ 198,000 25,000+ 196,000
  • 7. IBM Strategic Position The Threat Threat of of Entry Substitutes Bargaining Bargaining Intensity Power of Power of of Rivalry Suppliers Buyers
  • 8. Metrics of success S Profit outperformers focus on business model innovation more frequently than underperformers. S Network plays are key S Understanding the industry context S Defining your current position S Building your capabilities to manage business model innovation
  • 9. Budget Global Business Services $$$ Global Technology Services $$$$$ Systems & Technology $$$$ Software $$$$ Global Financing $ Total IBM $27.0 in Billions
  • 10. Timeline S http://www.youtube.com/watch?v=vJGq_oSb1A8 S IBM company is almost in peak every season, but when it release new products or promotion, the peak goes high.