Digital Media Trend Report
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The document discusses several digital media trends from the rise of internet usage and digital adoption in the 1990s to modern trends. Key points include: more people now consider internet access a necessity; consumers have an increasing desire for experiences; user-generated content and social media are growing; and these changes are influencing the travel industry as people seek travel recommendations and share experiences online.
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Digital Media Trend Report
- 1. Digital Media Trends The last few years Christian Bartens, Tourism Australia, March 2007
- 2. Digital Universe 1990 Christian Bartens, Tourism Australia, March 2007
- 3. Digital Adoption Christian Bartens, Tourism Australia, March 2007
- 4. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
- 5. Digital Universe Today Christian Bartens, Tourism Australia, March 2007
- 6. Behaviour Change More Information Sources + Same Amount Of Time = ? Christian Bartens, Tourism Australia, March 2007
- 7. Digital Media Trends The next few years Christian Bartens, Tourism Australia, March 2007
- 8. ONLINE OXYGEN Christian Bartens, Tourism Australia, March 2007
- 9. ONLINE OXYGEN “Roughly 10 years after the first web sites started popping up, 1 billion consumers worldwide consider online access an absolute necessity, needing it like they need oxygen.” Christian Bartens, Tourism Australia, March 2007
- 10. 24/7 ENTERTAINMENT The only scarcity is time, and thus attention Christian Bartens, Tourism Australia, March 2007
- 11. Basic Human Needs Christian Bartens, Tourism Australia, March 2007
- 12. EXPERIENCE ECONOMY Self-Actualization We have all we need, now we want experiences Christian Bartens, Tourism Australia, March 2007
- 13. LIFE CACHING Esteem Social biography network Christian Bartens, Tourism Australia, March 2007
- 14. MOBILE OXYGEN Belonging Turning phones into friend finders Christian Bartens, Tourism Australia, March 2007
- 15. GENERATION C(ONTENT) Self-Actualization Esteem AUDIENCE AND PARTICIPANTS Your main ‘theme’ for 2007? Christian Bartens, Tourism Australia, March 2007
- 16. CUSTOMER-MADE Esteem Christian Bartens, Tourism You, Sergey, Larry and Paul Australia, March 2007
- 17. Blogshere 2003 - 2006 Christian Bartens, Tourism Australia, March 2007
- 18. Campaign Buzz Christian Bartens, Tourism Australia, March 2007
- 19. CUSTOMER-MADE Esteem Christian Bartens, Tourism Millions of viewers for 12 bucks Australia, March 2007
- 20. HOBBYNOMICS “Consumers producing, contributing, adding, suggesting for non-monetary reasons, leaving economists (and well-known brands) in shock. If only they would reap the benefits from understanding that increasingly, contributing constitutes status for creative individuals” Esteem Christian Bartens, Tourism Australia, March 2007
- 21. TRYSUMERS Esteem Belonging Christian Bartens, Tourism Review before you buy Australia, March 2007
- 22. Music Recommendations Esteem Belonging Christian Bartens, Tourism Australia, March 2007
- 23. Long Tails Everywhere Music Search Content Volume Clothing Holidays etc Variations Christian Bartens, Tourism Australia, March 2007
- 24. Australian Top 20 Christian Bartens, Tourism Australia, March 2007
- 25. Consumer Generated Media Not everyone will contribute, but the minority who do make a big difference 100% CONSUMERS search for, find and 1% CREATORS share content start groups, create and publish content 10% SYNTHESISORS find, adapt, add to and share content Christian Bartens, Tourism Australia, March 2007
- 26. Consumer Generated Branding Christian Bartens, Tourism Australia, March 2007
- 27. Social Network Flickr Christian Bartens, Tourism Australia, March 2007
- 28. Self-Organizing Syndication Web 1.0 Web 2.0 Email RSS Directories Tagging Search Wikis Brochures PEW: “28% of US Mashups Internet users tagged content online” Christian Bartens, Tourism Australia, March 2007
- 29. Digital Media Trends What about travel? Christian Bartens, Tourism Australia, March 2007
- 30. Trust Online Christian Bartens, Tourism Australia, March 2007 Source: Digital Center, University of Southern California
- 31. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
- 32. MySpace & Travel Christian Bartens, Tourism Australia, March 2007
- 33. KLM Commercial Christian Bartens, Tourism Australia, March 2007
- 34. YouTube & Travel Christian Bartens, Tourism Australia, March 2007
- 35. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
- 36. Wikipedia & Travel Christian Bartens, Tourism Australia, March 2007
- 37. Gaming & Travel Christian Bartens, Tourism Australia, March 2007
- 38. Entertainment Category Christian Bartens, Tourism Australia, March 2007
- 39. Females Are Players Christian Bartens, Tourism Australia, March 2007
- 40. Too Young To Play Christian Bartens, Tourism Australia, March 2007
- 41. YOUNIVERSAL BRANDING Christian Bartens, Tourism Reebok runs to Second Life Australia, March 2007
- 42. SecondLife & BigPond Christian Bartens, Tourism Australia, March 2007
- 43. MARKETING 2.0 Christian Bartens, Tourism Backvertising, assvertising and nailvertising Australia, March 2007
- 44. Thank You Christian Bartens, Tourism Australia, March 2007
- 45. Useful Links Where does he find this stuff? Christian Bartens, Tourism Australia, March 2007
- 46. Newsletters • http://www.emarketer.com/ • http://www.techcrunch.com/ • http://www.smartbrief.com/iab/ • http://www.marketingvox.com/ • http://www.trendwatching.com/ • http://www.springwise.com/ • http://www.useit.com/alertbox/ Christian Bartens, Tourism Australia, March 2007
- 47. Trends • http://www.hitwise.com.au/datacenter • http://www.google.com/trends • http://www.google.com/zeitgeist • http://www.trendwatching.com/trends • http://www.springwise.com/ • http://www.blogpulse.com/ • http://www.alexa.com/ Christian Bartens, Tourism Australia, March 2007
- 48. Research • http://www.etcnewmedia.com/ • http://www.internetworldstats.com/ • http://www.useit.com/alertbox/ • http://www.doubleclick.com/ • http://www.digitalcenter.org/ (US) • http://www.online-publishers.org/ • http://www.clickz.com/ • http://www.nngroup.com/ • http://www.jupiterresearch.com/ • http://www.pewinternet.org • http://www.atlassolutions.com/institute Christian Bartens, Tourism Australia, March 2007