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Cannes Lions 2014 Pow Wow

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A summary of 3 key learnings from the 2014 Cannes Lions International Festival of Creativity in quotes and work that supports them.

Publicado en: Marketing
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Cannes Lions 2014 Pow Wow

  1. 1. How does one get to Cannes? Check your email.
  2. 2. And if you want to go bad enough, you’ll find a way to make it happen.
  3. 3. we went.
  4. 4. we learned 3 things.
  5. 5. 1. get uncomfortable.
  6. 6. “get imagination to go to bed with audacity.” - Richard Huntington, Saatchi & Saatchi
  7. 7. “people that strive to be right are rarely interesting.” - Richard Huntington, Saatchi & Saatchi
  8. 8. “be willing to get fired on a good idea.” - Spike Jonze, Director
  9. 9. “doubts and question marks stimulate creativity.” - Bertrand Piccard, SolarImpulse
  10. 10. “there are no facts about the future.” - Sir John Hegarty, BBH
  11. 11. 2. do good.
  12. 12. “decent people need something decent to hold on to.” - David Lubars, BBDO
  13. 13. “if you do something nice for someone else, forget it right away… ! if someone else does something nice for you, never forget it.” - Daniele Fiandaca, Chiel
  14. 14. “the consequences of our interconnectedness are causing us to have a conscience… ! the world is forming a global sense of right and wrong.” - Steven Overman, Match&Candle
  15. 15. “don’t look for something in scale, look for empathy.” - Jean Lin, Isobar
  16. 16. “we are good if our peers think we we are great… ! we are great if the real world thinks we are good.” - David Droga, Droga5
  17. 17. 3. keep it simple
  18. 18. “creativity is not an opportunity, it’s a responsibility.” - Ybes Behar, Adobe
  19. 19. “truth ends up being the answer.” - Omar Johnson, Beats
  20. 20. “human curation is around human moments.” - Jeff Levick, Spotify
  21. 21. “say something provocative and then shut up.” - Teresa Alpert, Crimea River
  22. 22. “don’t make Aquaman run.” - James Hurman, Previously Unavailable
  23. 23. “don’t put the technology cart before the idea horse.” - Nick Parish, Contagious
  24. 24. in summary. 1. get uncomfortable. 2. do good. 3. keep it simple.