1.
A marketing strategy
that focuses on
spreading information
and opinions
about a product or
service from person to
person, especially by
using unconventional
means
such as the internet or
e-mail.

2.
• Traffic is one of the biggest • Time consuming
benefits (the more you bring the • You must pay attention to all the sites
more you sell) you are posting too
• You must always be responsive to
• Good builder for equity
questions or comments
• Can be used to differentiate from • Ex: If the comments are negative, it may
competitors lead you to a bad reputation
• You create hype and you draw • Hard to quantify results
traffic in to your site. The traffic
you drive in through your site
already know your product and
this means that if they click your
URL they are likely to buy from
you.