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CASC EU project Presentation May 15th Web Tools

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CASC EU project Presentation May 15th Web Tools

  1. 1. CASC web communications Dave Harte Economic Development Manager Digital Birmingham [email_address]
  2. 2. Bringing together the web elements How the web is changing New ways to engage users Social Media tools for the project
  3. 7. How the web is changing <ul><li>“ all those websites created for kids are a waste – we’re all on social media networks” </li></ul><ul><li>Birmingham teenager </li></ul>
  4. 8. How the web is changing <ul><li>Cognitive surplus </li></ul><ul><li>Imagine what we could create if we watched less TV: </li></ul><ul><ul><li>Wikipedia = 100 million hours. </li></ul></ul><ul><ul><li>TV watching = 200 billion hours </li></ul></ul>
  5. 9. Cognitive Surplus <ul><li>The stuff we have left over when we’ve served life’s basic needs. </li></ul><ul><li>We’ve wasted our cognitive surplus watching television </li></ul><ul><li>Users want to produce / share / operate </li></ul>
  6. 10. <ul><li>“ Here’s what 4 year olds know - a screen that ships without a mouse ships broken” </li></ul>
  7. 11. Cognitive Surplus <ul><li>is about users rather than technology </li></ul><ul><li>is about utilising the energy of users to create new resources </li></ul><ul><li>is not something we can ‘build a website’ for. </li></ul>
  8. 12. <ul><li>“ Someone working alone, with really cheap tools, has a reasonable hope of carving out enough of the cognitive surplus, enough of the desire to participate, enough of the collective goodwill of the citizens.… </li></ul><ul><li>… .to create a resource you couldn't have imagined existing even five years ago.” (Shirky) </li></ul>
  9. 13. #uksnow <ul><li>Live mapping of snowfall using a nation of twitter users. </li></ul>
  10. 14. #uksnow <ul><li>Tweet the first half of your postcode, and rate the amount of snow that is falling out of ten </li></ul><ul><li>(0/10 for nothing, 5/10 for steady snow and 10/10 for arctic blizzard conditions) </li></ul><ul><li>#uksnow B9 0/10 </li></ul>
  11. 15. <ul><li>Informing citizens about their elected officials </li></ul><ul><li>Ease of access to data </li></ul>
  12. 19. The web is changing <ul><li>No longer just about information dissemination or interactivity </li></ul><ul><li>Services based on collating user information & data </li></ul><ul><li>Services developed out of ‘official’ data </li></ul><ul><li>Social Media </li></ul>
  13. 20. Social Media <ul><li>“ all those websites created for kids are a waste – we’re all on social networks” </li></ul>
  14. 21. Using Social Media <ul><li>To facilitate project organisation </li></ul><ul><li>To connect to your target group </li></ul>
  15. 22. Project blog or social media network?
  16. 23. Example: /
  17. 24.
  18. 25. <ul><li>Pulls in content from other social media: </li></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Any RSS feed </li></ul></ul>
  19. 26. Connecting to audiences Research source/tables: DIUS
  20. 27. Connecting to audiences <ul><li>For young people social Media works across class / income boundaries </li></ul><ul><li>Younger you are more likely you are to use comments as main mode of engagement </li></ul><ul><li>One in four young people have blogged </li></ul>Research source/tables: DIUS
  21. 28. Connecting to audiences Research source/tables: DIUS
  22. 29. Research source/tables: DIUS
  23. 30. Connecting to audiences <ul><li>For all users going online is increasingly a social experience, not just a solitary one </li></ul><ul><li>Young people are much bigger users of multimedia content online: podcasts, music, video </li></ul><ul><li>Every day, half of younger teens use IM, a third visit YouTube and a quarter use social networking sites </li></ul>
  24. 31. Questions <ul><li>How about a project social media network to administer the project? </li></ul><ul><li>How do we rethink engagement through the web using web 2.0 and social media? </li></ul><ul><li>How do we make sure we fully understand who we’re trying to engage? </li></ul>
  25. 32. WP1: Baseline Study <ul><li>Identify models for engaging public in science </li></ul><ul><li>Birmingham to co-ordinate prospectus of initiatives in partner cities. Enable partners to select study visits. </li></ul><ul><li>Milestone: Project blog </li></ul>
  26. 33. WP2: Tools for building a scientific culture What is the role for new media to be able to develop European-wide science in society initiatives? Visits recorded on project blog (video/audio podcasts, images, text) Canvasing views on science through a multimedia website. ‘Text-based’ activity for younger people. Milestone: Project blog, multimedia website
  27. 34. WP3: Targeting hard-to-reach groups Collaboration between schoolchildren in consortium cities Delivered in an online format Milestone: website for school research
  28. 35. WP4: Changing behaviours Improving scientific awareness. Role of knowledge workers in SMEs to ‘demystify’ science for members of the public. Subpackage 1: To find the best outlet for this kind of activity…..providing more accessible information on the internet A networked approach to engaging SMEs?
  29. 36. WP6: Dissemination Milestone: final project website making use of web 2.0 technology