2. 2
1. Build Your Presence
2. Focus on Your Audience
3. Engage With Your Audience
4. Utilize Trending Topics
5. Implement Social Widgets
6. Find What Works For Your Business
Page
7. Run Paid Posts
8. Use Live Video
3. 3
YOUR HOSTS
DAVE KERPEN
→ Likeable Local CEO
→ NYTimes Best Seller
SCOTT WEIGEL
→ HomeAdvisor’s VP of Business
Development
4. 4
BUILD YOUR
PRESENCE
1
Make business information easily accessible.
→ Description of services, business hours, location, contact info, etc.
→ Ask friends and family to “like” the page
→ Enlist customers to leave reviews
6. 6
FOCUS ON YOUR
AUDIENCE
2
Tailor your content to your audience.
→ Create and post your own content or share relevant content
→ Facebook is great for posting interesting articles about your industry
→ Share photos of your work
7. 7
FOCUS ON YOUR
AUDIENCE
2
Keep it professional.
→ Do not post anything you would not want to discuss with a
potential customer
10. 10
ENGAGE YOUR
AUDIENCE
3
Twitter.
→ Search Twitter for people talking about your services
→ Retweet relevant content
→ Use trending #hashtags
#contractors
#remodel
#homerenovation
11. 11
UTILIZE TRENDING
TOPICS
4
Pay attention to TRENDING TOPICS, or recent
(unbiased) articles that may be pertinent to your
business.
→ How can you incorporate them into your tweets?
12. 12
IMPLEMENT SOCIAL
WIDGETS
5
Add SOCIAL WIDGETS to your website that link to
your Facebook and Twitter accounts. This allows
people to find and connect with you on social media.
EMAIL
Add the ability to share promotions and
updates through email. Maximize the
power of your email list.
WEBSITE
Easily start conversations, provide
additional information, and generate
engagement.
13. 13
FIND WHAT WORKS
FOR YOUR
BUSINESS PAGE
6
EXPERIMENT to find what works best for your
audience.
Post TimesPost Length Photos & Video
17. 17
USE LIVE VIDEO
8
→ Break down barriers and create a connection with your followers
→ Give customers a glimpse into your business
Videos grab viewers attention and increase
engagement.
18. 18
USE LIVE VIDEO
8
→ Is there an event or project you could create a
live Facebook video around?
Facebook Live can be a great way to
leverage new business.
19. 19
1. Build Your Presence
2. Focus on Your Audience
3. Engage With Your Audience
4. Utilize Trending Topics
5. Implement Social Widgets
6. Find What Works For Your Business
Page
7. Run Paid Posts
8. Use Live Video
20. 20
WANT TO LEARN MORE?
See how you can Likeable Local can help you be more
successful
by automating social media
-SET UP a free demo at LikeableDemo.com
-OR CALL 212.359.4347
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