As a small business, your online presence is important, but have you ever thought your business lacked the special skills to really shine online? Don't worry, Likeable Local and SMT are here to help. Get your digital ducks in a row by keeping up with the latest trends to better your business with Likeable Local CEO and NYTimes Bestselling author, Dave Kerpen.

1. @DaveKerpen | #LikeableWebinar
A Local Business
Bootcamp
5 Concepts for Social Success
Presented by: Dave Kerpen
CEO, Likeable Local

2. @DaveKerpen | #LikeableWebinar
1. Listen and respond. To everyone.
2. Share Compelling Stories.
3. Pay to Play.
4. Recognize Your ROI (Return on Investment)
5. Time is Money: Automate & Repeat!
5 Concepts for Social Success

3. A Few of My Favorite Stats…
Source: Zephoria
Every 60 seconds: 293,000 FB
statuses are updated, 350,000
tweets are sent, and 13 professional
articles are published on LinkedIn
Americans spend on average 2.7
hours per day on social media
Highest social traffic occurs mid-week
between 1 to 3 pm.
Over 45 million Facebook and 4
million LinkedIn business pages
exist
In 2016, there will be an estimated 2.13 billion
people on social media
@DaveKerpen | #LikeableWebinar

4. @DaveKerpen | #LikeableWebinar
#1. Listen and Respond. To Everyone
“Life is 10% what happens to you and
90% how you react to it.”
-Charles Swindoll

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But first, a tale about listening...
In Las Vegas
About the Aria And the Rio
And how a little empathy goes
a long way!

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People are talking about needing your services right now.

7. @DaveKerpen | #LikeableWebinar
Responsiveness is No Longer Optional.

8. How should you deal with a negative comment?
• Delete it?
NO! Deleting tells your customer “I
don’t care.”
• Ignore it?
NO! No response is a response.
@DaveKerpen | #LikeableWebinar

9. @DaveKerpen | #LikeableWebinar
LAST: Listen, Apologize, Solve, Thank.
“We’re sorry you had a bad experience, Ray. We’ve sent
you a private message to solve the problem.”

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The 4 Most Important Words in Social Media
“I’m Sorry & Thank You.”

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Use Your Unique Brand Voice.

12. #2. Share Compelling Stories
My Story
@DaveKerpen | #LikeableWebinar

13. • Tips to Stay Engaging:
– Keep It Visual
– Keep It Simple
– Be Inquisitive!
Social pages with engaging content increase credibility & keep your
followers coming back for more.
@DaveKerpen | #LikeableWebinar

14. Engage through: educating, entertaining, & inspiring
(+ occasionally promoting)
Create A Content Balance
@DaveKerpen | #LikeableWebinar

15. Try These Other Social Content Tips...
~From our Free eBook SocialContentEBook.com ~
1. Give your followers a reason to engage
2. Think positive
3. Remember to K-I-S-S (Keep It Simple, Stupid!)
4. Have a Conversation
5. Ask Yourself: Is it Shareable?
6. Know How to Properly Curate
7. Be Mindful of the 4-1-1 Rule
8. Keep It Timely
9. Use Visuals To Enhance Your Message
10.Tell a Story
@DaveKerpen | #LikeableWebinar

16. #3. Pay To Play
→ Make sure your updates are actually seen by your audience.
Use Facebook, Twitter, Instagram, & LinkedIn Ads!
@DaveKerpen | #LikeableWebinar

17. @DaveKerpen | #LikeableWebinar
Why Pay to Play?
“Facebook Reachageddon”
means businesses now have
to pay to play to get their
content seen
Facebook Reachageddon= The End of Organic Reach.
If you aren’t paying to boost your posts, only 1-2% of your fans
will see your posts organically

18. @DaveKerpen | #LikeableWebinar
oCreate Smart Audiences
oEmbrace Hypertargeting
oUse Lookalike & Custom
Audiences
oCustomizing for Mobile
Facebook Ads: Quick Wins That Work

19. Create Smart Audiences
Target exactly the people who matter most to your business.
Specify everything from gender, to income, to job title, to interests, to location!
@DaveKerpen | #LikeableWebinar

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The Power of Hypertargeting

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Custom & Lookalike Audiences
✓ Get more business and referrals from current customers
✓ Attract people similar to your current customers
✓ Get already-interested prospects closer to buying
✓ Retarget “cold-feet” visitors

22. @DaveKerpen | #LikeableWebinar
Customize Ads For Mobile Too
!
Mobile→
Newsfeed
←Desktop
Newsfeed

23. ROI: You need it, you crave it, but where can you find it?
#4. Recognize Your ROI (Return On Investment
@DaveKerpen | #LikeableWebinar

24. The Many Forms of ROI on Social
o Referrals
o Offers Redeemed & Shared
o Positive Reviews
o Repeat business from current customers
o Tagging Friends In Posts
o Education → Trust → Loyalty → ROI
o Engagement on Merchandise Posts
@DaveKerpen | #LikeableWebinar

25. 1. Referrals
@DaveKerpen | #LikeableWebinar

26. Referrals = Social ROI
• People are 4x more likely to buy when referred by a friend
(Nielsen)
• A referral is the best gift a customer or fan can give you!
• Use social to generate referrals at
scale
• An effective social referral program
includes a CTA (call-to-action),
compelling image, easy-to-use
landing page (with a form!) , & easy
tracking
@DaveKerpen | #LikeableWebinar

27. Generate both private & public
referrals to generate business!
^128 Referrals!
@DaveKerpen | #LikeableWebinar

28. 2. Offers: Redeemed & Shared
@DaveKerpen | #LikeableWebinar

29. 3. Positive Reviews & Testimonials
92% of consumers around the world say they
trust earned media (like testimonials) above all
other forms of advertising. (Nielsen)
@DaveKerpen | #LikeableWebinar

30. o Proactively generate reviews & testimonials to republish later.
o Create a system to monitor & track reviews & testimonials
o Use Facebook to encourage reviews on other channels that are important to your business
@DaveKerpen | #LikeableWebinar

31. 4. Repeat Business From Current Customers
• Look out for
– Posts on your business pages
– Direct private messages
• This is business coming right to your (digital) door!
@DaveKerpen | #LikeableWebinar

32. 5. Tagging Friends In Posts
@DaveKerpen | #LikeableWebinar

33. 6. Education → Trust → Loyalty → ROI
@DaveKerpen | #LikeableWebinar

34. 7. Engagement on Merchandise Posts
@DaveKerpen | #LikeableWebinar

35. @DaveKerpen | #LikeableWebinar
#5. Time is Money: Automate & Repeat!
Succeeding on social
media takes care and
regular attention, which
takes time!

36. Tools We Love
@DaveKerpen | #LikeableWebinar

37. @DaveKerpen | #LikeableWebinar
About Likeable Hub
• Use thousands of content ideas at your fingertips and pre-plan your posts
for the most effective times
• Automatically scheduled industry-specific content for Facebook, Twitter, &
LinkedIn
Content Creation & Scheduling

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TurboPost ™ Technology

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Likeable Hub Site

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Learn More | Special Promotion
1. LEARN MORE about Likeable Hub
2. SIGN UP before December 16th
3. MENTION this webinar
4. SAVE BIG $$$ on packages
• Save on monthly prices
• Reduced contract length
• Other savings, too!
• SET UP A DEMO at LikeableDemo.com
• OR CALL 212.359.4347
Learn how Likeable Hub can help grow your social through automation!

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Grand Prize!
QUESTIONS?
Dave Kerpen
@DaveKerpen
Likeable Local
@LikeableLocal
Don’t forget to redeem your Likeable
saving at LikeableDemo.com or
call 212-359-4347 TODAY!