Don't sell on Facebook! Make it easy and compelling to Buy: How and Why!

1. Don’t Sell on Facebook! Make it Easy and Compelling to Buy: How and Why Presented By Dave Kerpen October 17, 2011 Design ©2011 Social Media Examiner • Content Copyrighted by Presenter

2. Based on Likeable Social Media Chapter 18 Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on (& other social networks)

4. Put on Your Consumer Cap!

5. The News Feed Algorithm

6. EdgeRank Explained

7. So How Do You Use This to Sell?

8. The Sales Funnel

9. Awareness

10. Education

11. Engagement Likeability

12. Sales

13. Repeat Engagement

14. Keys to Facebook Marketing

15. 5 Applications to Help You Succeed

16. 1. Milyoni

18. Milyoni In Action

19. 2. Wishpond

21. Wishpond In Action

22. 3. 8 th Bridge

24. 8thBridge In Action

25. 4. Payvment

27. Payvment In Action

28. 5. Shoutlet

30. Shoutlet In Action

31. The Future of Facebook Shopping *Source: 8thBridge.com

32. “Want” Button *Source: 8thBridge.com

33. “Own” Button *Source: 8thBridge.com

34. “Follow” Button *Source: 8thBridge.com

36. THANK YOU! / QUESTIONS? likeable.com likeablebook.com Engage with me @DaveKerpen on Twitter Ask us questions @ Facebook.com/LikeableMedia Or, email me anytime dave@likeable.com