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Government Social Media Summit, Dubai 2012

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Government Social Media Summit, Dubai 2012

  1. 1. Why It Pays To Be #Likeable GCC Government Social Media Summit #GSMS Dubai, September 2012 @DaveKerpen, CEO, @LikeableMediaNew York Times Bestselling Author of @LikeableBook Slideshare.net/DaveKerpen
  2. 2. #Likeable
  3. 3. Listen first &never stop listening #Likeable
  4. 4. #Likeable
  5. 5. #Likeable
  6. 6. Responsiveness is NOT a choice #Likeable
  7. 7. #Likeable
  8. 8. #Likeable
  9. 9. #Likeable
  10. 10. Find your ownauthentic social voice and use it! #Likeable
  11. 11. #Likeable
  12. 12. #Likeable
  13. 13. Meaningfulengagement cannot bemechanical #Likeable
  14. 14. #Likeable
  15. 15. #Likeable
  16. 16. “I’m sorry.” #Likeable
  17. 17. #Likeable
  18. 18. “Thank you.” #Likeable
  19. 19. #Likeable
  20. 20. Every organization has a story.Tell yours. #Likeable
  21. 21. #Likeable
  22. 22. #Likeable
  23. 23. Inspire customers toshare their stories #Likeable
  24. 24. #Likeable
  25. 25. SURPRISE! & delight #Likeable
  26. 26. #Likeable
  27. 27. #Likeable
  28. 28. Social ads = perfect targeting #Likeable
  29. 29. #Likeable
  30. 30. Don’t sell –compel(and tell) #Likeable
  31. 31. #Likeable
  32. 32. Feedback?Grand Prize! @DaveKerpenFB.com/LikeableMedia @LikeableMedia dave@likeable.com

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