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#CoInvent
How to Build a
Media Empire
for Free
Dave Kerpen, CEO Likeable Local
April 2015
#CoInvent
My Story
#CoInvent
My Story
#CoInvent
The Results
#CoInvent
2 Years at a Glance…
#CoInvent
#CoInvent
#CoInvent
#CoInvent
2 Years at a Glance…
• 158 Posts
• 20,000,000 Page Views
• 50,000 Comments
#CoInvent
So how do you build your own
media empire for free?
#CoInvent
Let’s look at 2 companies that
have done it successfully.
#CoInvent
The Huffington Post
#CoInvent
LinkedIn
#CoInvent
Build a Media Empire for Free
in 5 Simple Steps
#CoInvent
1. Find Content Creators
#CoInvent
2. Incentivize Content Creators
#CoInvent
3. Leverage the Butterfly Effect
“It has been said that something as small
as the flutter of a butterfly’s
wing ...
#CoInvent
The Contributors
The Readers
4. Always Consider Both of Your Audiences
#CoInvent
5. Test, Succeed, Scale, Repeat
#CoInvent
“How dare you settle for less when the world
has made it so easy for you to be remarkable?”
- Seth Godin
@DaveKe...
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How to Build a Media Empire for Free

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Dave Kerpen examines how LinkedIn and The Huffington Post have developed massive media empires, and gives 5 steps to build one yourself.

Publicado en: Marketing
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How to Build a Media Empire for Free

  1. 1. #CoInvent How to Build a Media Empire for Free Dave Kerpen, CEO Likeable Local April 2015
  2. 2. #CoInvent My Story
  3. 3. #CoInvent My Story
  4. 4. #CoInvent The Results
  5. 5. #CoInvent 2 Years at a Glance…
  6. 6. #CoInvent
  7. 7. #CoInvent
  8. 8. #CoInvent
  9. 9. #CoInvent 2 Years at a Glance… • 158 Posts • 20,000,000 Page Views • 50,000 Comments
  10. 10. #CoInvent So how do you build your own media empire for free?
  11. 11. #CoInvent Let’s look at 2 companies that have done it successfully.
  12. 12. #CoInvent The Huffington Post
  13. 13. #CoInvent LinkedIn
  14. 14. #CoInvent Build a Media Empire for Free in 5 Simple Steps
  15. 15. #CoInvent 1. Find Content Creators
  16. 16. #CoInvent 2. Incentivize Content Creators
  17. 17. #CoInvent 3. Leverage the Butterfly Effect “It has been said that something as small as the flutter of a butterfly’s wing can cause a typhoon halfway around the world.” - Chaos Theory
  18. 18. #CoInvent The Contributors The Readers 4. Always Consider Both of Your Audiences
  19. 19. #CoInvent 5. Test, Succeed, Scale, Repeat
  20. 20. #CoInvent “How dare you settle for less when the world has made it so easy for you to be remarkable?” - Seth Godin @DaveKerpen dave@likeable.com DaveLinkedin.com THANK YOU/ GRAND PRIZE/ QUESTIONS

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