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How To Reinforce Your Organic Content With Your Ads

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View great insight from Likeable Local CEO, Dave Kerpen, and Post Planner Founder, Joshua Parkinson. They share the tricks-of-the trade for creating both Facebook content and ads that lead to real conversions for your business.

Just for viewing these slides you can start with Likeable Local for $1! Visit to claim.

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How To Reinforce Your Organic Content With Your Ads

  1. 1. How To Reinforce Your Organic Content With Your Ads Presented by: Dave Kerpen: CEO, Likeable Local Joshua Parkinson: CEO, Post Planner
  2. 2. About The Presenters Joshua Parkinson is the Founder and CCPK (Chief Customer Pain Killer) of Post Planner. He currently lives in San Francisco with his wife and son. Dave Kerpen is the founder and CEO of Likeable Local and the former CEO and Chairman of Likeable Media. Dave is a New York Times best-selling author and the most read LinkedIn Influencer of all time.
  3. 3. WARNING: Facebook Algorithm Has Changed…AGAIN! • Avoid Like-gating or Like-baiting • Avoid overly-promotional posts • Post more videos
  4. 4. My Advice: Don’t Panic! • Basic algorithm still modeled on the 10 o’clock news formula: Popular, Relevant & Recent posts win! • But there is ever more competition • You need to Chum Chum Bait!
  5. 5. Your Content Should Be Data-Driven! Stop the guesswork! 1. Find *proven* viral content (chum) 2. Re-purpose with your own branding 3. Post and reap HUGE rewards!!
  6. 6. 1. Use Post Planner
  7. 7. 2. Use Canva
  8. 8. 3. Reach Millions!
  9. 9. BONUS: Ninja Tips! 1. Use Text on Images 2. Add Trackable Shortlinks to pre- Viral images 3. Only Boost PROVEN Organic Blogposts
  10. 10. Using Ads to Make Your Content Exponentially More Effective
  11. 11. IS HERE Why Advertise on Social?
  12. 12. 3 Pillars Of Succeeding With Ads Set Goals Reach The Right People Scale Smarter
  13. 13. 1.Set Goals "People with goals succeed because they know where they're going." -Earl Nightingale S.M.A.R.T. -Specific -Measureable -Attainable -Relevant -Time Bound
  14. 14. So You Want To Advertise on Facebook?
  15. 15. What’s Your Ads Objective?
  16. 16. 2. Reach The Right People “You know what’s cooler than reaching a billion people? Reaching the right 1,000—or 100 or 10– to best grow your business.” -Dave Kerpen
  17. 17. Create Smart Audiences Reach your perfect new customer • Custom Audiences • Lookalike Audiences • Target Groups
  18. 18. Custom & Lookalike Audiences  Get more business and referrals from current customers  Attract people similar to your current customers  Get already-interested prospects closer to buying
  19. 19. Amazing Targeting Specify everything from gender, to income, to job title, to interests, to location!
  20. 20. The New Word Of Mouth How has your business grown from Word Of Mouth? 90% of people trust business recommendations from someone they know.* People are 4x more likely to buy when referred by a friend* *Nielsen Study, 2014
  21. 21. The New Word Of Mouth Social Ads have BUILT IN endorsements from friends.
  22. 22. 3. Scale Smarter Double down on what is working You may be getting sick of your Ad, but your prospects aren’t! Adapt to current trends
  23. 23. About Likeable Local
  24. 24. The Likeable Solution
  25. 25. Content Scheduled And Managed For You
  26. 26. Hypertargeted Advertising and TurboPost ™ Boost lead generating content
  27. 27. Referral Program and Likeable Hub Site
  28. 28. Sign Up For Likeable FOR $1 ~SAVE $489!~ USE CODE: “marchwebinar” Expires Tonight!! Call 212-259-3237 or with questions Special Offers! Coupon Code: LIKE2015 2 FREE months of Master plan! $98 value Cancel anytime before May 10 and pay nothing. EXPIRES TONIGHT!!!
  29. 29. Thank You & Grand Prize CONTACT: Dave Kerpen Joshua Parkinson TWITTER @davekerpen @yessayer EMAIL PHONE 212-359-4347 Questions ? Redeem special offers, expiring tonight! Likeable: Sign up for $1 (Save $489). Use Code : marchwebinar Post Planner: 2 Free Months ($98 value). Use Code : LIKE2015 Check your email RIGHT after the webinar with details to redeem!