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Why It Pays to Be Likeable:
7 Simple Social Concepts
@DaveKerpen

#INCMTY
#INCMTY
7 Simple Concepts to Build A
Likeable Business.
Listen.
Be Responsive.
Tell, Don’t Sell.
Be Transparent.
Be Authentic.
Be ...
“When people talk, listen completely.
Most people never listen.”
- Ernest Hemingway

#INCMTY
1. Listen First and Never Stop Listening.

#INCMTY
Listen To Your Staff.

#INCMTY
Listen To Your Customers.

#INCMTY
Listen To Your Fans.

#INCMTY
Surprise and Delight Your Customers.

#INCMTY
“Life is 10% what happens to you and
90% how your react to it.”
- Charles R. Swindoll

#INCMTY
2. Responsiveness Is No Longer Optional.

#INCMTY
#INCMTY
LAST: Listen, Apologize, Solve, Thank.

#INCMTY
Respond To Positive Comments Too.
In your unique brand voice.

#INCMTY
“Storytelling is the most powerful way
to put ideas into the world today.”
- Robert McAfee Brown

#INCMTY
3. Tell.
Don’t
Sell.

#INCMTY
Every Brand Has
Many Stories to Tell.
- Your humble beginnings
- Customers who have overcome obstacles
- Employee challeng...
Use Social & Online Tools
to Tell Your Story.
- Website
- Social Networks
- Online Video
- Pictures
- Webinars
- eBooks & ...
Inspire Your Customers to Share Your Stories.

#INCMTY
“As a small business person, you have
no greater leverage than the truth.”
-John Greenleaf Whittier

#INCMTY
4. Be Transparent. Be Vulnerable.

#INCMTY
#INCMTY
The Truth Shall Set You Free.

#INCMTY
“I had no idea that being your authentic self
could make me as rich as I’ve become. If I
had, I’d have done it a lot earli...
5. Be Authentic: Just Be You.

@dens
#INCMTY
Be Vulnerable.

#INCMTY
“Individuals play the game, but the teams
beat the odds.”
- SEAL Team Playing

#INCMTY
6. Work Hard. Play Hard. Together.

#INCMTY
Host A Hackathon.

#INCMTY
“I would maintain that thanks are the
highest form of thought, and that gratitude
is happiness doubled by wonder.
- GK Che...
7. Thank You.

#INCMTY
The Original Social Media.
Donors Choose, R.O.I. of Gratitude.
Those who
received
handwritten
thank you notes
were 38% mor...
Listen.
Be Responsive.
Tell, Don’t Sell.

Be Transparent.
Be Authentic.
Be a Team.
Be Grateful.
#INCMTY
THANK
YOU/GRAND
PRIZE!
Dave Kerpen

@Davekerpen

Dave@likeable.com Slideshare.com/
davekerpen

http://LikeableLeaders.com
...
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Why it Pays to be Likeable: 7 Simple Social Concepts

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Listen, Respond, Tell Stories, Be Transparent, Be Authentic, Work Hard Play Hard, Be Grateful

Publicado en: Empresariales, Tecnología
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Why it Pays to be Likeable: 7 Simple Social Concepts

  1. Why It Pays to Be Likeable: 7 Simple Social Concepts @DaveKerpen #INCMTY
  2. #INCMTY
  3. 7 Simple Concepts to Build A Likeable Business. Listen. Be Responsive. Tell, Don’t Sell. Be Transparent. Be Authentic. Be a Team. Be Grateful. #INCMTY
  4. “When people talk, listen completely. Most people never listen.” - Ernest Hemingway #INCMTY
  5. 1. Listen First and Never Stop Listening. #INCMTY
  6. Listen To Your Staff. #INCMTY
  7. Listen To Your Customers. #INCMTY
  8. Listen To Your Fans. #INCMTY
  9. Surprise and Delight Your Customers. #INCMTY
  10. “Life is 10% what happens to you and 90% how your react to it.” - Charles R. Swindoll #INCMTY
  11. 2. Responsiveness Is No Longer Optional. #INCMTY
  12. #INCMTY
  13. LAST: Listen, Apologize, Solve, Thank. #INCMTY
  14. Respond To Positive Comments Too. In your unique brand voice. #INCMTY
  15. “Storytelling is the most powerful way to put ideas into the world today.” - Robert McAfee Brown #INCMTY
  16. 3. Tell. Don’t Sell. #INCMTY
  17. Every Brand Has Many Stories to Tell. - Your humble beginnings - Customers who have overcome obstacles - Employee challenges - Inside the lives of leadership - Community & charity partnerships #INCMTY
  18. Use Social & Online Tools to Tell Your Story. - Website - Social Networks - Online Video - Pictures - Webinars - eBooks & Whitepapers - Tweets “For sale: Baby shoes. Never worn.” - Ernest Hemingway #INCMTY
  19. Inspire Your Customers to Share Your Stories. #INCMTY
  20. “As a small business person, you have no greater leverage than the truth.” -John Greenleaf Whittier #INCMTY
  21. 4. Be Transparent. Be Vulnerable. #INCMTY
  22. #INCMTY
  23. The Truth Shall Set You Free. #INCMTY
  24. “I had no idea that being your authentic self could make me as rich as I’ve become. If I had, I’d have done it a lot earlier.” - Oprah Winfrey #INCMTY
  25. 5. Be Authentic: Just Be You. @dens #INCMTY
  26. Be Vulnerable. #INCMTY
  27. “Individuals play the game, but the teams beat the odds.” - SEAL Team Playing #INCMTY
  28. 6. Work Hard. Play Hard. Together. #INCMTY
  29. Host A Hackathon. #INCMTY
  30. “I would maintain that thanks are the highest form of thought, and that gratitude is happiness doubled by wonder. - GK Chesterton #INCMTY
  31. 7. Thank You. #INCMTY
  32. The Original Social Media. Donors Choose, R.O.I. of Gratitude. Those who received handwritten thank you notes were 38% more likely to donate again! #INCMTY
  33. Listen. Be Responsive. Tell, Don’t Sell. Be Transparent. Be Authentic. Be a Team. Be Grateful. #INCMTY
  34. THANK YOU/GRAND PRIZE! Dave Kerpen @Davekerpen Dave@likeable.com Slideshare.com/ davekerpen http://LikeableLeaders.com #INCMTY

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