The document discusses 7 simple concepts for building a likeable business: listen, be responsive, tell stories instead of selling, be transparent, be authentic, work as a team, and be grateful. It provides examples and advice for each concept, such as listening to staff, customers, and fans; responding quickly using LAST (listen, apologize, solve, thank); telling company stories through various channels; being vulnerable and truthful; embracing authenticity; hosting team-building activities; and expressing gratitude through handwritten thank you notes. The overall message is that incorporating these social concepts can help a business become more likeable.
3. 7 Simple Concepts to Build A
Likeable Business.
Listen.
Be Responsive.
Tell, Don’t Sell.
Be Transparent.
Be Authentic.
Be a Team.
Be Grateful.
#INCMTY
4. “When people talk, listen completely.
Most people never listen.”
- Ernest Hemingway
#INCMTY
17. Every Brand Has
Many Stories to Tell.
- Your humble beginnings
- Customers who have overcome obstacles
- Employee challenges
- Inside the lives of leadership
- Community & charity partnerships
#INCMTY
18. Use Social & Online Tools
to Tell Your Story.
- Website
- Social Networks
- Online Video
- Pictures
- Webinars
- eBooks & Whitepapers
- Tweets
“For sale: Baby shoes. Never worn.”
- Ernest Hemingway
#INCMTY
24. “I had no idea that being your authentic self
could make me as rich as I’ve become. If I
had, I’d have done it a lot earlier.”
- Oprah Winfrey
#INCMTY
32. The Original Social Media.
Donors Choose, R.O.I. of Gratitude.
Those who
received
handwritten
thank you notes
were 38% more
likely to donate
again!
#INCMTY