3. Top 10 Mistakes
10 – One spreadsheet vs. multiple tabs
9 – Hard coded #s vs Sensitivity Analysis
8 – Top Down vs. Bottom Up – “Just 1%”
7 – Not connecting the financial model to
the narrative
6 – Not knowing your Total Addressable and
Serviceable Addressable Market, Share
Denali Financial Consulting LLC
4. Top 10 Mistakes
5 – Not using GAAP language
4 – Not doing a cash flow analysis
3 – Expenses don’t increase with revenues
2 – Not knowing market metrics/comps
1 – $1B Revenues in year 5 (or >$100M)
BONUS: No Chart or Graphs
Denali Financial Consulting LLC