Gamification Serious Games
Intrinsic / Deep Entertainment
Game Inspired /
Narrative Tone Adver-games
“Game Thinking is the use of games and game-like
approaches to solve problems and create
Game Inspired /
Contains ideas and inspirations from games, but no
actual elements such as mechanics.
Interfaces that mimic games, such as HUD’s. Playful
elements that don’t alter the functionality of a
product, but make it more fun.
Artwork that makes a product look more like a game,
or feel like a game in some way.
The way content is written can affect the users
experience. Simple tasks can be made more epic if it
is given a good narrative.
Intrinsic / Deep
The use of game thinking to create more game-like
The user of intrinsic motivation blended with game
elements and ideas to create deeper experiences for
The addition of game elements such as points and
leaderboards to a product.
Full games that have been created for reasons other
than pure entertainment.
A virtual version of an activity from the real world
that allows safe practice and testing.
Teaching Teaches using real games and gameplay.
Uses gameplay to promote a meaningful message to
Purpose Uses games to create direct real world outcomes.
Play •Play is free form and has no extrinsically imposed
goals. It is undertaken for fun or joy.
•Games add defined goals and rules to play, such as
•Toys are objects that can be used in play or games.
Games designed with the intention of entertaining
people in some way, with no deliberate higher
Entertainment, but done in a way that evokes
different kinds of emotions to those of standard
Real games but designed with the sole purpose of
advertising a product or service.
Find out more about Game Thinking and all things
gamification in my new book, Even Ninja Monkeys Like to