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THE GREEN PILL
Mining Pop Culture
for Compelling Metaphors
San Francisco Green Festival
13 November 2009
Dave Room

davero...
Today’s Path
•
•
•
•

Brief performance piece
Primer on Metaphors
Warm-up: Group exercise
Breakout groups: uncover compell...
See the movie or read the book?
What are your Goggles?
• Goggles as a metaphor for the set of filters
that shape how we see the world
• Or set of metaphor...
Experientially
Complementary
Pop Culture
Understood
Concept
Reference
Concept

Metaphors Simplify

Abstract
Concept

Persp...
Metaphors Shape Perspective
• ARGUMENT IS WAR
– Your claims are indefensible
– She shot down all of my arguments
– His cri...
Types of Metaphors

LOVE IS
COLLABORATIVE
WORK OF ART
Constitute new view
Criticize/transform dominant view
Describe domin...
What Do We Look Like to Nature?
• If nature could see us in our entirety, what
might we look like?
• How to think about th...
HUMANITY IS WILE E COYOTE
MUTINY of HUMANITY IS SMART
EMPHASIZED ELEMENT = OBLIVIOUS TO DANGER UNTIL TOO LATE
The Monkey Trap

HUMAN PREDICAMENT IS MONKEY TRAP
MUTINY of HUMANITY IS SMART
EMPHASIZED ELEMENT = GREED, ENTITLEMENT
MUTINY of HUMANITY IS STEWARD
EMPHASIZED ELEMENT = PLAGUE ON THE LAND
HUMANITY IS LOCUST
MUTINY of HUMANITY IS STEWARD
EMPHASIZED ELEMENT = OVERCONSUMPTION
HUMANITY IS CATERPILLAR
ECONOMIC SYSTEM IS A OUT-OF-CONTROL MACHINE
MUTINY of ECONOMIC SYSTEM IS PROGRESS
EMPHASIZED ELEMENT = DESTRUCTION
ECONOMIC SYSTEM IS ROBOT
MUTINY of ECONOMIC SYSTEM IS PROGRESS
EMPHASIZED ELEMENT = CONVERSION OF NATURE TO PRODUCTS
ECONOMIC SYSTEM is ROBOT
THE BRAIN

OPERATING
SYSTEM
LANGUAGES/COMMANDS
APPLICATIONS
THE BODY
SENSORY
MECHANISMS

MANIPULA...
Breakouts: Pop Culture Metaphors
1. Pick someone to take notes and report back
2. Focus on assigned relationship for your
...
Key Relationships to Explore
1.
2.
3.
4.
5.

Humans and Nature
System and Nature
Humans and System
Global North and Global...
Green Pill Inquiry
• Purpose to enhance understanding of
complex situations and identify interventions
• Three premises th...
The Green Pill Inquiry
• Use pop culture metaphors and art to awaken
and activate, develop emotional connection
• Can focu...
Green Goggles at CPUC Hearing
THANK YOU!
We are all connected
THE GREEN PILL
Mining Pop Culture
for Compelling Metaphors
San Francisco Green Festival
13 November 2009
Dave Room

davero...
Green Pill Inquiry at the 2009 Green Festival
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The Green Pill Inquiry examines how metaphors and pop culture can be used to change hearts and minds. Visit here the play-by-play of the Green Pill Inquiry workshop at the 2009 Green Festival.
http://greenpill.wordpress.com/2014/08/07/metaphor-in-the-green-pill-inquiry/

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Green Pill Inquiry at the 2009 Green Festival

  1. 1. THE GREEN PILL Mining Pop Culture for Compelling Metaphors San Francisco Green Festival 13 November 2009 Dave Room daveroom@gmail.com TheGreenPill.com
  2. 2. Today’s Path • • • • Brief performance piece Primer on Metaphors Warm-up: Group exercise Breakout groups: uncover compelling metaphors • Short closing discussion
  3. 3. See the movie or read the book?
  4. 4. What are your Goggles? • Goggles as a metaphor for the set of filters that shape how we see the world • Or set of metaphors that we live by • IGNORANCE IS SPECTACLES • Blinders prevent him from seeing the truth • The disappointment is attributable to beer googles • Rose tinted glasses colored her view of the situation
  5. 5. Experientially Complementary Pop Culture Understood Concept Reference Concept Metaphors Simplify Abstract Concept Perspective Interventions Element 1 Element 2 Think Element 2 Element 9 Speak Element 3 Act Element n Element 1 Element 3
  6. 6. Metaphors Shape Perspective • ARGUMENT IS WAR – Your claims are indefensible – She shot down all of my arguments – His criticisms were right on target • ARGUMENT IS DANCE – Her criticisms are on point – Her argument is graceful – His dirty moves offend comprehension • Perspective determines intervention
  7. 7. Types of Metaphors LOVE IS COLLABORATIVE WORK OF ART Constitute new view Criticize/transform dominant view Describe dominant view LOVE IS JOURNEY LOVE IS DEAD END STREET
  8. 8. What Do We Look Like to Nature? • If nature could see us in our entirety, what might we look like? • How to think about this question – Identify key elements of our relationship to nature you want to emphasize – Think of archetypes or metaphors that embody the aspects you want to emphasize – Identify examples from pop culture and art
  9. 9. HUMANITY IS WILE E COYOTE MUTINY of HUMANITY IS SMART EMPHASIZED ELEMENT = OBLIVIOUS TO DANGER UNTIL TOO LATE
  10. 10. The Monkey Trap HUMAN PREDICAMENT IS MONKEY TRAP MUTINY of HUMANITY IS SMART EMPHASIZED ELEMENT = GREED, ENTITLEMENT
  11. 11. MUTINY of HUMANITY IS STEWARD EMPHASIZED ELEMENT = PLAGUE ON THE LAND HUMANITY IS LOCUST
  12. 12. MUTINY of HUMANITY IS STEWARD EMPHASIZED ELEMENT = OVERCONSUMPTION HUMANITY IS CATERPILLAR
  13. 13. ECONOMIC SYSTEM IS A OUT-OF-CONTROL MACHINE MUTINY of ECONOMIC SYSTEM IS PROGRESS EMPHASIZED ELEMENT = DESTRUCTION
  14. 14. ECONOMIC SYSTEM IS ROBOT MUTINY of ECONOMIC SYSTEM IS PROGRESS EMPHASIZED ELEMENT = CONVERSION OF NATURE TO PRODUCTS
  15. 15. ECONOMIC SYSTEM is ROBOT THE BRAIN OPERATING SYSTEM LANGUAGES/COMMANDS APPLICATIONS THE BODY SENSORY MECHANISMS MANIPULATION OF THINGS MOVEMENT PRODUCTION OCCUPATION
  16. 16. Breakouts: Pop Culture Metaphors 1. Pick someone to take notes and report back 2. Focus on assigned relationship for your group 3. Think about elements of relationship you want to emphasize 4. Identify examples from pop culture illustrating elements to emphasize 5. Write element, metaphor, and pop culture reference on tablet paper
  17. 17. Key Relationships to Explore 1. 2. 3. 4. 5. Humans and Nature System and Nature Humans and System Global North and Global South Indigenous and Modern Society
  18. 18. Green Pill Inquiry • Purpose to enhance understanding of complex situations and identify interventions • Three premises that form a lens of inquiry 1. 2. 3. Blind spots affect decision making Social systems constrain our choices Change happens; support, resist, or shape it
  19. 19. The Green Pill Inquiry • Use pop culture metaphors and art to awaken and activate, develop emotional connection • Can focus on big picture and/or specific topic • Can tailor workshop (length, topic, purpose) • Pilot for a Cable/Youtube show • Collaboration opportunities • TheGreenPill.com or Fan us on Facebook
  20. 20. Green Goggles at CPUC Hearing
  21. 21. THANK YOU! We are all connected
  22. 22. THE GREEN PILL Mining Pop Culture for Compelling Metaphors San Francisco Green Festival 13 November 2009 Dave Room daveroom@gmail.com TheGreenPill.com

The Green Pill Inquiry examines how metaphors and pop culture can be used to change hearts and minds. Visit here the play-by-play of the Green Pill Inquiry workshop at the 2009 Green Festival. http://greenpill.wordpress.com/2014/08/07/metaphor-in-the-green-pill-inquiry/

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