Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×
Próximo SlideShare
Blogging 101 for SMEs
Blogging 101 for SMEs
Cargando en…3

Eche un vistazo a continuación

1 de 35 Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

A los espectadores también les gustó (19)


Similares a Blogging Webinar (20)


Más reciente (20)

Blogging Webinar

  1. 1. Blogging Secrets <br />For Building Your Credibility, Your Brand and Your Business<br />Tuesday, February 2nd, 2010<br />9 – 10pm ET<br />Dave Saunders<br />Internet Branding Specialist<br /> <br />
  2. 2. The Model<br /><ul><li>Your online presence leads people to you
  3. 3. As they are exposed to you, they begin to know, like and trust you
  4. 4. Your trust-equity leads to effective recommendations and referrals</li></li></ul><li>What Is A Blog?<br />It’s a view of you: a collection of text or content (video, pictures, links) put together to offer information, news and context. <br />Posts do not have to be a huge articles.<br />Seth Goden, the author of “Tribes” has a very popular blog which runs on a free blogging site. He writes one almost every day and they are usually no more than 200 words.<br />
  5. 5. Why Should YOU Blog?<br /><ul><li>Share your passions and interests
  6. 6. Be a thought-leader: create context for your readers
  7. 7. There’s already plenty of data and information online
  8. 8. You help others make sense of it
  9. 9. Create “virtual real estate” which positions you as a leader in your field
  10. 10. Build your personal brand: Be distinctive, relevant and consistent</li></li></ul><li>Benefits of Blogging <br />Create Authority<br />Help Build an Audience<br />Help Build Your Brand<br />For Motivation<br />For Attraction<br />To Monetize<br />
  11. 11. 1. Create Authority<br />Authority – people recognize your interests, aptitudes and skills<br />you do not have to be the ultimate “guru” from the very beginning. Get your voice out there and let your audience watch you grow.<br />Don’t get hung up on the term “expert”. The reality is that if you know more than the person who wants your help – you are the “expert”.<br />Use that & recognize that as in all of nature, you should continue to grow & evolve.<br />*If you’re green, you’re growing & if you’re ripe, you’re rotting!<br />
  12. 12. Julie & Julia<br />Julie Powell did not start her blog as a master chef.<br />She started where she was as a modest cook and built her audience around her journey.<br />
  13. 13. 2. Build an Audience<br />Be the leader and guide others are seeking<br />not just a source of “news”<br />People may not always agree with your opinion – but this can either drive them away or draw them closer.<br />(i.e. Howard Stern in Private Parts)<br />Rush Limbaugh<br />Jim Cramer<br />
  14. 14. 3. Build Your Brand<br />Your brand is build through the relationship you create with others.<br />Use YOU in your blog<br />Create context<br />What do you stand for/against?<br />What are your rituals?<br />What’s your kryptonite?<br />
  15. 15. 4. For Motivation<br />Let others watch you go!<br />A milestone or goal for a project<br />Making goals public puts pressure on you to follow through and succeed.<br />(i.e. the tri-athlete who blogged about learning how to be an athlete and all the necessary steps taken to compete in a triathlon)<br />
  16. 16. 5. For Attraction<br />The more “real” you are, the more you will attract true fans.<br />Trying to be “perfect” on your blog makes you unappealing – show your trials and tribulations for others to identify with.<br />Creating a facade of the perfect you will be impossible to maintain as your audience grows & is attracted to someone that you are not.<br />*Posers attract Posers!<br />
  17. 17. All of You Is Your Asset<br />Superman: Even though he was this super, amazing, indestructible man – His vulnerability to Kryptonite makes him more identifiable.<br />Gary Vaynerchuk: The creator – can be annoying, and he knows it! He’s stayed authentic and has a tremendous amount of followers.<br />
  18. 18. 6. To Monetize<br />Use the blog to promote your own products and services<br />By building authority through your blog, you position yourself as an expert to people who are also interested in what you do.<br />Have your blog contain links that say “here is how to hire me” – and that is what it will attract.<br />Can also promote affiliate products.<br />(i.e. internet marketing & products that you are endorsing)<br />
  19. 19. To Monetize (continued)<br />Can have sponsors:<br />Google Adsense<br />Commission Junction – banners<br />Partners – local businesses<br />** Don’t do this right away. Build an audience & momentum first so as not to turn people off with a lot of advertisements.<br />
  20. 20. Where To Blog<br /><ul><li>Free Options
  21. 21.
  22. 22.
  23. 23.
  24. 24. And many, many more…
  25. 25. Host your own
  26. 26.
  27. 27. Or find hosting that offers “C Panel”
  28. 28. Install software for free
  29. 29. Start Free and transition later</li></li></ul><li>Types of Blog Posts<br />“How-to”<br />News & Commentary<br />Definitions<br />The Elephant in the Room<br />Lists<br />Multimedia<br />
  30. 30. 1. “How to”<br />People are looking for “how to” do something on the internet.<br />They are not usually looking to learn a brand new skill – rather how to get a desired end result from something they already have an idea about.<br />(i.e. people may not need to know how to cook, but may want to learn how to cook healthier)<br />Add pictures from a camera or phone.<br />
  31. 31. 2. News & Commentary<br />In every industry there are current events, news that is happening.<br />(i.e. nutrition, travel, legal, healthcare)<br />Google News: a great source of news and up to date information.<br />Research the news and then report on it with your own commentary and perspective.<br />(i.e. talk radio)<br />
  32. 32. 3. Definitions<br />Create posts to help people understand<br />Terminology<br />Lingo<br />Tricks of the trade in your field<br />Train your future customers to be mini-experts<br />
  33. 33. 4. The Elephant in the Room<br />A topic that no one wants to talk about. <br />Your industry has them<br />Have the courage to talk about these topics. Controversy will foster communication and debate.<br />Learn the difference between OPINION and FACT<br />
  34. 34. 5. Lists<br />One of the most popular type of posts<br />People on Digg, Facebook, and Twitter share lists frequently<br />Can be long or short<br />Easy to build a blog in this framework and easy for audience to read<br />Gets attention<br />i.e. Dave Letterman<br />
  35. 35. 6. Multimedia<br />Over 200,000 videos are uploaded to YouTube every day. Share them through your blog<br /><ul><li>Copy the Embed code from a video
  36. 36. Paste into the HTML View of your Blog Post
  37. 37. Always include comments to explain what the video is to you</li></li></ul><li>Blog Headlines<br />Headlines are what sell our content.<br /> Model what works: (i.e. Parenting, Reader’s Digest, Prevention, Cosmopolitan magazines – all top sellers)<br />The cover sells the content.<br />
  38. 38. 5 Headline Formulas<br />“Who else wants to _______________?”<br />Implies social proof that other people are doing it (i.e. lose weight, whiten teeth)<br />“5 Types of _________, which one are you?”<br />Creates curiosity (i.e. lovers)<br />“Little known ways to _______________.”<br />Feel they are getting inside information (i.e. save gas)<br />“What everyone should know about ______.”<br />They don’t want to miss out (i.e. traveling on a cruise)<br />How this solution can make your problem disappear.<br />Goes back to the “how to” type (i.e. Tempurpedic mattress can make your back problems disappear.)<br />
  39. 39. Blog Article Length<br /><ul><li>Match your style
  40. 40. Match your audience
  41. 41. Provide a mix
  42. 42. Short articles may be read more and forwarded more (i.e. Twitter – people only want little bites of information at a time)
  43. 43. Long articles provide deep-thinking opportunities and may generate better long term traffic (can outsource a research topic to increase your credibility and authority on that topic)
  44. 44. Minimum 300 words for best results with search engines</li></li></ul><li>Actions and Risks<br /><ul><li>Be an idea creator
  45. 45. Post at least once a day
  46. 46. Be an idea creator: don’t simply consume from other authors
  47. 47. Getting Started
  48. 48. Momentum falls off when you don’t see enough feedback
  49. 49. Blogging is not a magic button
  50. 50. Those that stick with it, reap the rewards
  51. 51. Handy Tip: Mindmap blog ideas from subjects you enjoy</li></li></ul><li>Do’s & Don’t of Blogging<br />Do’s: the 4 Es<br />Educate<br />Engage<br />Enlighten<br />Entertain<br />Don’ts:<br />Sell in your post<br />Endless pitching<br />There are appropriate places for links & talking about products.<br />Can talk about things you are working on to generate excitement that does not involve sending out a salespitch.<br />(i.e. conversation at a chamber of commerce meeting)<br />
  52. 52. Engage Others on the Turf<br /><ul><li>Leave comments for other blogs
  53. 53. Under “website” put the address of your blog
  54. 54. DO NOT put your website in the comment
  55. 55. Leave a relevant comment
  56. 56. Relate to the post
  57. 57. Use to find other blogs</li></li></ul><li>Engage Others On Your Blog<br /><ul><li>When people leave comments on your blog, answer the comments
  58. 58. Comments are FREE CONTENT!
  59. 59. Activity sends a signal to search engines like Google
  60. 60. Personal example: How To Brine a Turkey – 5,800 hits in one day
  61. 61. Moral: Seasonal tie-ins for blog posts rock!</li></li></ul><li>Promote with Social Media<br />Share your activity through other social media sites<br />Facebook<br />Twitter<br />Digg<br />Friendfeed<br />
  62. 62. Getting Traffic<br /><ul><li>Add your blog to directories
  63. 63.
  64. 64. Use keyword research to match your content with what people are searching for
  65. 65. Don’t get obsessed with “keyword optimization”</li></li></ul><li>When you receive BAD commentsDon’t Feed the Trolls<br /><ul><li>Do not get into a fight with the commenter.
  66. 66. Do not engage them, it can consume you.
  67. 67. Be a professional.
  68. 68. May offer new content as an indirect response.</li></li></ul><li>Challenges<br />Give yourself the challenge to write something every day.<br />Give yourself permission to have not so great content sometimes. You will not get it perfect every day.<br />Give yourself time – your blog may take a while to gain momentum.<br />(i.e. Julie & Julia were both ready to give up at times)<br />
  69. 69. Are you ready? It Doesn’t Matter!<br />Start a blog today<br />Make it yours<br />Have fun<br />Share your passions<br />Take a stand<br />Aim for daily posts for at least 1 year<br />Most blogs allow you to post date an entry so you can preload before vacation<br />Create a relationship through your blog<br />
  70. 70. LIVE COACHING and TRAINING EVENT<br />7 Sessions for online marketing mastery<br />Build a strong web presence & create a marketing funnel to direct your audience to what you have. Includes video tutorials and archive of live sessions.<br />Power Presence Secrets to Developing a Following Online<br />Live In-Person Workshop: $997<br />Live Webinar and coaching: $297<br />Networking Times Special Price: $197<br />(Special Offer Until 5 PM Thursday 2/3/10)<br />Bonus: First 5 people get free 30 minute 1-on-1 coaching with Dave Saunders<br />Visit to order<br />